Have you ever felt like you’re doing all the right things in business, but something still isn’t clicking?

In today’s episode, I’m sharing a powerful breakthrough from a recent coaching call of mine that reinforced just how much our thoughts shape our success.

I’ll explain why shifting your mindset is just as important as your strategy, how to start operating as your future self today, and why the inner work is the real game-changer.

If you’re ready to break through resistance and step into the next level of your business, this one’s for you!

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More ways Embodied Marketing can support you:

Join Emily in Costa Rica for the Embodied Wealth Retreat—for entrepreneurs ready to do the inner work and scale their business in a luxurious, all-inclusive setting. Only 4 spots left! Apply here: https://embodiedmarketing.com/retreat

Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Whether you’re just starting out or ready to scale to multiple 7-figures, book a call with the Embodied Team to see how we can help: http://helpmystrategy.com

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READ THE EPISODE TRANSCRIPT

Emily Hirsh: 

Hello, my friends. Welcome back to the podcast. Happy last week of February. I’m squeezing in one more, maybe not one more, maybe I can get two more in, but another snowboarding trip, this time with my family this week. We go every year or we have like the last four years to Breckenridge in Colorado. I love that town and my kids ski and i snowboard. And i literally had to plan it this year around the CrossFit open, which is coming, which is like the start of the CrossFit season. Anybody can complete the workouts and it’s kind of what kicks off qualifying for things like quarterfinals, semifinals in the games. 

I actually don’t think even with all of the work that I have done this year that I will even qualify for quarterfinals. We’ll see. But it is very challenging.And my age bracket is… it’s 18 to 34. So at 30, I’m competing against 20 year olds in that bracket. So anyways, last year I didn’t plan it very well and the workouts are dropped in CrossFit over three weeks. The workouts dropped on, I think like Wednesday or Thursday and you have from like Friday through Monday to complete it. So the first one dropped and I was in Utah and so I had to do the workout in the altitude and it was terrible so this year i was like, all right, I cannot be in the mountains when need to get one of these workouts done because I’m not going to do them in the altitude. So anyways, I planned my trip around that, which is fun.

All right. So today’s podcast episode, I was super inspired from a coaching call that I had this last week. I have been Just spending most of my time either coaching, creating content, hosting webinars, or leading my team.That is how spend all my time. And then other than that, I am training in the gym or with my kids. That’s my life right now. So I had actually quite a lot of coaching calls last week. I did a bonus call for our clients.I had two coaching calls with my mastermind and a little mini mind group that I have. And then I had some one-on-one calls with people who in my mastermind qualified for one-on-one coaching calls. And this concept came up with one of the entrepreneurs on a call and just turned into such a powerful conversation that I wanted to bring onto the podcast because – I know you guys are here for marketing and business strategy, but I just cannot emphasize enough how much the inner work impacts your business.

And I get it if you don’t see it yet because that was me a few years ago. I didn’t believe it. i think I knew it deep down, which is what drove me to pursue that work.But after you know going deeper and deeper into this work, it’s like it is the most impactful. and the conversation that I had with this entrepreneur was you know entrepreneurship and owning a business is the biggest personal development journey you could ever choose to go on because – it will literally shine a so spotlight on the areas within yourself that get to evolve and grow in order for you to have the next level of success. And this came up multiple times in my coaching conversations is there was, you know, some level of frustration or resistance or just overall struggle that an entrepreneur was having.

And it came back to the thoughts and beliefs within themselves that were driving that struggle and really, them wanting a different outcome and wanting to control that outcome and not able to see that they had to go through and have to go through what they’re going through right now in order to build the skill and the experience and the wisdom and the knowing to get to the next level. And there was one – this is a separate story, but there was one entrepreneur in particular where I said,

I know for a fact you’re being given this situation in this season in your life because it’s teaching you how to operate with some surrender and trust. She’s very, very structured, very masculine energy. This is forcing you, basically, this life experience is forcing you to still have your structure and what makes you such an incredible entrepreneur while also learning how to surrender and trust within that. And I know where your business is at right now that if we fast forward a year and all the growth plans that we have for you and the clients you’re going to sign and the growth you’re going to see – You have to embody this skill in order to get there.

And so you’re being given the situation that’s going to teach you that skill that’s going to take you to the next level. And I think when you’re in it and you’re in the thick of it, it’s really hard, if not impossible, to see that. And so being able to get perspective from outside and look into this and say, you know Based on experience, I know that when you get to the place of being way more maxed out with clients and starting to grow your team and like much bigger operation that you’re dealing with, you can’t white knuckle You can’t. You can’t come from a place of trying to control every moment in every situation in every scenario.

You have to find the balance between execution and drive and structure and goal setting clients. surrender and trust and believing and knowing that there is something bigger happening at all times that we can’t always see because we’re in only one piece to the whole picture. So that was a separate situation. But regardless, my point being that All of these situations kept coming back to these entrepreneurs were being given gifts to walk through an experience that was going to transform the way that they operated internally.

That’s what I want to come back to today because this this is the conversation I had with this specific individual. So she started out by saying – that she she’s she’s a newer entrepreneur. She’s growing her business and she really struggles with this thought pattern of she’ll have her list of things to do. It’s long. She’s in the foundational phase of developing a lot of assets, refining her offer, defining what her offer is in terms of how she’s going to explain it, her sales, her funnel, like a lot happening in that beginning phase. And she also doesn’t have a team supporting her. She’s doing a lot of it on her own.

So she’s told me she’s in this place where she’s got her list of to-dos. It feels really long. It feels really overwhelming. And when she experiences that overwhelm, she finds herself turning to either groups that she’s in or people that she knows, who are struggling, they’re not finding the success that they want in her niche. Like she must be in communities or like chat groups or something with people in similar niches. And they’re talking about how they’re not getting new clients and it’s not working and they’re struggling.

And her brain starts to say, well, like this isn’t going to work. Like how are you going to be successful? You’re going to struggle with this. there You shouldn’t even do this. Like what’s the point in doing this long list of to-dos that you’re overwhelmed with? Like you might not even be successful or you won’t be successful. Look at so-and-so, they’re not successful, da-da-da. So we trace that back to the root, you know, kind of feeling and belief that she have is is that she may not be successful. And it was such a powerful conversation because here’s the reality.

I know from experience through myself and coaching others that In order to have the future business you want, when you imagine your future business, whether that is how you’re spending your time, the size of business, the amount of sales you’re bringing in the impact you have, whatever that definition is, in order to have that future business, You have to start operating as the CEO of that business today, right now, and embodying their thoughts, feelings, and beliefs before you have it. It doesn’t work one way or it doesn’t work the other way around of like, oh, once I’m making the money, then I can start believing in myself. Absolutely not. yeah When you’re sitting in the place of you you haven’t made the money you want yet, you haven’t had the success you want yet, and literally that’s always going to be true because I could say that right now, like I’m not where I want to be yet.

Of course I’m not because I’m on the journey to the next level. When you have not done gotten there yet. You can’t say, oh, once I get there, I’ll believe that I can do it. I’ll be I’ll then be the person who believes that she can make that much money, live that life, quit her job, whatever it is. No, you have to right now, today, believe that that’s already possible. And there’s something I was taught in in through a coach in the last few years that You know, i i struggled with just saying like, I’m an eight-figure CEO. It’s like, no, you’re not, right?

But what worked for me is saying I’m in the process of becoming whatever that is because that felt true. That felt like I could get behind that. I’m in the process of becoming – A CEO who doesn’t operate through force and control. I’m in the process of becoming an eight-figure CEO who is grounded and present with her kids. not i it didn’t It didn’t sound right to me to say I already am because my brain would go, no, you’re not. But then i can associate, I’m in the process. I am actively in the process of becoming that version of myself. So that person who’s in the process of becoming that version of herself, how does she show up?

How does she spend her time? And most importantly, what are her thoughts? What are her beliefs? And what is going on in her mind? And I know that there will be some people who listen to this episode and are rolling their eyes because not everybody understands this. But like when you get this, it is the most powerful, like scientifically proven piece is our mind and our thoughts. And know that I know If you believe something, you wholeheartedly believe it. You can have anything you want. The reason people don’t have something that they want is they don’t believe they can have it.

Because what that does is it backs up your actions. When you believe you can have the thing you want, you can get to the place you’re trying to go. When you fully believe it, then you act accordingly. When you don’t believe it, You’re going to act accordingly. You’re going act out of fear. You’re going act out of doubt. So i want to share this concept. When I went to Costa Rica the first second time, I got my first tattoo and it says surrender on it and it’s a picture of the mountains and the sun, so nature, and I love the mountains.

And then literally that day that I got the tattoo, there was a workshop that we did. And i was being massively challenged by this mentor of mine because I was saying things like, well, this is just the reality. like I can’t do this because I have this responsibility or like this is my reality. And I was denying, can’t even remember exactly what it was about, but I was like, like, I don’t care what you say. Like, this is the reality that I have. And so there’s not a different way. And we went into a deep workshop where basically she broke down for me. This is the order that it starts in. It’s your feelings and then your beliefs and then your thoughts and then your actions.

And so if you want to change your actions, you have to first change and recognize how you want to feel then the beliefs that drive that feeling, the thoughts, and then the actions. So literally in my tattoo, hidden, is the letters F, B, T, and A, so that I never forgot that because i was so logically minded, so focused on the action. If I just do a different action, if I just change this, but the reality is for myself and every other entrepreneur – If we don’t get to the root of the feelings, the beliefs, and the thoughts that are driving those actions, nothing’s going to change.

So this individual who I was coaching, explained to her, if you do not shift the belief and the thoughts that you will be successful, you’re going to stay in the same place. You’re going to continue going week after week, not taking the actions you want to take, doubting yourself, distracting yourself with your kids and the things that you you know art you tell yourself are important to do but actually not working on your business. Of course, your kids are important, but I see a lot of entrepreneurs use different things as distractions. like we do that, right? We convince ourselves, well, had to do this, but really it was possibly a distraction. Like, did you have to drop everything and and do this for your kid? Or was that your excuse out of working on what you should have been working on and you know you should have been working on?

So what I had her do was I said, starting today, right now, lying in the sand, I’m This is who you are. You are choosing to be the entrepreneur who is already successful, who’s in the process of building a business that allows you to quit your job, that makes X amount of money. And you can tell yourself, I am in the process of, if that feels more true. But today, right now, you are no longer the person who doubts yourself, right? You’re no longer the person who is wondering if this will be successful or not. Like you’re going to catch those thoughts. They’re still going to happen. You’re still going to come through and you’re going to go, oh, yep, that was the old me.

That was me yesterday. This is me today and moving forward. And I don’t care if it’s 150 times a day that you have to redirect your thoughts. You’re going to do that until you rewire it. And i know for a fact, this entrepreneur is working with me for three months in this group. I think this will be the biggest catalyst for her change. And i truly do not believe that she would be able to get to the next level until we address this. Because the reality is all of her actions and how she spends her time and energy is dictated by those thoughts of fear, of doubt, of telling herself this might not work.

And I mean, like I said, it’s scientifically proven. Like when someone – there’s so many studies. When someone has the willpower in their mind – to do something, we do it. It’s why you know when someone breaks a record, like four more people break the record right after them because their mind now believed it was possible. Your thoughts and your beliefs are driving everything about your life and your business. So number one, if you don’t have awareness to them, that’s the first step. The next step is shifting them. And i think, you know, every time I coach with entrepreneurs and they say something like, you know, I’m i’m i’m not getting this done or I’m frustrated with this or I didn’t hit this goal or I don’t want to do this.

I get to what’s the belief behind it? What’s the fear? Why? Why? Why are you showing up that way? Why do you have that thought? Because if we can get to that belief and we can redirect that belief, we can shift that belief and it may take time. A lot of these things are ingrained in us for almost our entire life. It’s not going happen overnight. It’s the consistent daily action to choose to become a different version of yourself and to start acting as if you are already that version.

So right now, if you are an entrepreneur who is struggling with anything, with feelings of doubt, of fear, if you have caught yourself telling yourself, oh, I can’t do that. That’s not going to be possible for me. I’m not going to be successful. It may not work. Who knows if I can do this? All of those things, for as long as you keep saying those, they will be true. I promise you. And when I look at every one of my successful clients who invest in themselves, who invest in their business, grow their business and see success, it’s because they have already committed to the success before it happened. They’ve already committed to becoming the person who has the success before they become that person. And i just think so many people wait. They think like once I’m here, then I can start acting like that.

And this doesn’t just show up in business. It’s like once I’m making this much money, then I can be a present wife or i can be present with my kids. No, it starts now. We become who we want to be today with where we’re at, of course. But when you imagine yourself, If you imagine your dream reality and you imagine that that version of you, they have the things that you want to have. They’re living the life that you want to have. They are showing up the way you want to show up. What is the disconnect between you today and that future version? What are the feelings, the beliefs, and the thoughts that they have? And how do you start incorporating those today?

I just saw a video from someone on Instagram who was like, I had no money and i was just starting my business and I was like living at my friends. And one day I just decided i’m going to start acting like I have a million dollars. Like I’m not going to obviously spend my money, you know, that I don’t have, but I’m going to start acting like the person who’s already making a million dollars. And she did. And she’s got a seven-figure business. I just saw this like random video. But it just – that’s the way it works, period. your Your feelings, your beliefs, and your thoughts drive your actions. So until you change those, you will continue to take the same actions that are not getting you where you want to go.

So I hope you found something in this episode. I really enjoyed that coaching session because I’m like this. I mean, this is the life changing piece of what I do. This is my coaching. This is my retreats. This is the event. It’s like, yes, the marketing strategy. But the reality is this. Your marketing strategy, your success in your business is not good going to shift if you do not evolve. So the inner work is the fastest path to growth in the business. And I get it. If you don’t understand that yet, I get it.

And I get it. If this is not a message that resonates with you yet, that would have been me two or three years ago. And then once you figure it out, And once you know, you don’t unknow. You know it forever. So, right, everybody. Thank you so much for tuning in. If you have not checked out my retreat in Costa Rica, and is happening April 7th to 13th. I have four spots left. If you go to embodiedmarketing.com/retreat.

You can see all of the details, but it’s going to be absolutely incredible combination of business strategy, marketing workshops, all the steps to growing your business and bringing that to reality with incredible workshops that bring out that wild jungle woman in you massage, breath work, hikes exploring Costa Rica. We’re going to be in a beautiful house with a chef. So think adventure, luxury, business strategy, all in one. It’s an all-inclusive retreat limited to only eight women and you can apply and I will reach out to you if you’re interested in attending. So, all right, everybody, I will talk to you next time.