by hmadmin | Feb 20, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)! But let’s back up for a minute: What’s a retargeting ad, and when can you implement it? Quite...
by Emily Hirsh | Feb 6, 2020 | Perfect, Podcast
TweetSharePinShare33 Shares The reality is, most of your sales will come from someone who has multiple touchpoints with your brand. But not everyone strategizes for this! Let’s say, approximately 1-3% of your leads convert to a sale post-webinar (the actual...
by Emily Hirsh | Jan 23, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares You know you need to track data to know whether your marketing efforts matter… (I’ve talked about it often enough!) But, do you know which numbers to track – and WHY? Too many people gather “all” the data, just to have metrics in the...
by Emily Hirsh | Jan 7, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you… Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
by Emily Hirsh | Jan 2, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing – especially with building your warm audience. You do this by consistently creating Value Content every...