→ Define the one message your ideal client needs to hear to buy from you. Become impossible to ignore – UNIGNORABLE starts August 3rd: https://www.embodiedmarketing.com/unignorable

We’re growing like crazy and I’m having to re-think what I can do vs what I should do.

And after working with hundreds of 7-9 figure founders, I’m sharing the things they focus on (that no one in their team can do).

Tune in if you’re doing too much and nothing’s moving the needle, or if you feel like the lack of a ‘better plan’ is getting you unstuck.

Key Takeaways

• What 7 & 8 figure entrepreneurs do differently from everyone else
• The biggest needle mover in your business (no one can do this for you)
• What I’ll never hand off as a 7-figure entrepreneur

 ___________________________________

More ways Embodied Marketing can support you:

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READ THE EPISODE TRANSCRIPT

Emily Hirsh:

When I look at all of our most successful clients, there is a level of passion meets determination meets relentless action they have connection and authenticity both to their ideal client and who they’re serving, to their business and its unique blueprint do you feel like you hold yourself accountable to be in a space consistently of leadership for your company, of connection? And part of being connected is you have to tune out the noise, some of the most successful people I know build the airplane while they’re flying.

Embodied CEOs don’t chase trends. They pave the way they lead from within. Move by purpose, unshaken by noise. When you are the source, you do not need permission.

Hello, everybody. Welcome back to the podcast. I hope you guys are having a great week so far. This is officially the week of Embodied Marketing Live. It is one of my favorite weeks of the year. I love in-person events, and I never thought I would say that. Like, if you would have asked me that three years ago, four years ago, I would have been like, “No, I’ll never run a live event.”

But they are my absolute favorite because the level of transformation and connection and just progress that somebody can make in an in-person container over just a few days, it’s always so amazing. And I also think one of my favorite parts is watching everybody come in a little bit guarded, a little bit you know, disconnected, maybe from themselves, maybe from the group, a little bit hesitant.

And also coming in going, “This is exactly what I need. Like, I need the answer to this question or this problem.” And then leaving the event with walls down, connected to themselves, to the group, to the room, aligned, excited, and also getting exactly what they really needed, which is rarely the same thing as what someone thinks that they want.

And that is my favorite, is watching that transformation and just, like, the connection. So Embodied Marketing Live, the next one will be in January. It’ll be the end of January. And we do have those dates live on the site this week, so I will just mention that, embodiedmarketing.com/live. This is truly such an authentic event.

I … Like, you have to be there to fully understand it. I think that it might be one of the hardest things that I market because there’s not this, like, single tangible result to the event because it’s so custom to what you need in your business and personally. And every experience, the workshops are a little bit different It’s such a, I just flow these events in a way that I don’t even know … it’s not just me. Since I started hosting events, I realized, like, if I surrender in these experiences and, like, lean in and tune into the group, they’re better. And that’s what I do. Of course, I plan workshops and I have, you know, standard marketing workshops and things we teach, but it’s not your standard event where I’m, like, in a conference room with slides teaching at you.

It’s full-on immersion experience workshops where you’re writing, we’re doing groups, breakouts, you’re getting feedback. Like, I’m not just teaching at you. So anyways, I’m very excited. My team is flying in, and that’s always fun as well. Now I’ve got the office and the in-person team, it’s gonna be super awesome.

Some of the in-person team gets to meet some remote team that’s flying in. And it’s funny because one thing about me is that… Two things. I really have, like, one focus at a time. I do, like, my normal, you know, content and answering Slack and getting back to team members and things that are needed. But, like, I only have one project focus at a time.

And for a while before, like, recording this, ’cause this is the week before the event, my focus was the challenge. I was in the challenge and I was, like, full on. We redid a lot of the stuff that was the challenge. And so I’d have team members asking me about the event and I’m like Literally, I’m not even thinking about it right now because I have to divert my focus and then I go deep and do deep work on the event.

And also, the other thing about me is that the, th- one of the reasons that this event is so magical is because it’s not rigidly structured. There’s not, like, a strict agenda that we adhere by and there’s no room for flow and for reading the room, and that stresses out people in operations and people who like to plan.

And so I do h- go into the event with a plan and with a general schedule, but I … Every single one I change things up, and nobody would know that I change things up. Like, it could be the morning of and we do a workshop and I realize people need something, and so I change up the afternoon and pull in this other workshop or, like, add these questi- You know, I don’t know.

That’s just part of the magic. And so my team this last week, which i- I did need to get them information. They’re gonna listen to this podcast. I’ll give you guys that. But I was like, “Just trust me. You’ve not been to the event yet and I’m telling you it’s all gonna be good. And if we don’t have to overly, like, plan the day.”

So anyways, I’m in full-on event mode now. Wrapped up those projects and I get to do deep work on the workshops and start to really tune into the attendees. Anyways, today’s podcast episode I wanted to talk about a few things that I think are critical and non-negotiables to success as an entrepreneur.

And I was reflecting on, you know, if you were to take … We have about 130 clients right now, which is wild. So grateful for that. And if you were to take our most successful clients and, like, put them on a panel and really look at what are the traits and what are the things that those successful entrepreneurs do, or you were to go into a room with successful entrepreneurs, one thing is you see common themes.

You see similar traits in success. It does leave those clues. There’s that saying, “Success leaves clues,” and so I was thinking about this in terms of how to explain some of those things in a way that you maybe haven’t heard before or use some examples. And one of the things I was thinking about is when I look at all of our most successful clients, there is a level of passion meets determination meets relentless action And those are traits that the CEO and the founder has in a very, like, I take charge of my business, of my reality.

And anybody I bring in to support, agency, team member, coach, is there to support and collaborate with me. But at the end of the day, I’m the leader and I’m responsible for this. And they see it as a collaborative process versus I sit back and somebody else does it for me, and when it doesn’t work, I can blame them.

And I think that’s really important. You know, when I said passion meets this, because there’s also this love and dedication to their ideal customer, to who they’re serving, to the mission, to their offer, to their message, that a good marketing partnership and a relationship is going to help pull that out, collaborate with it, and amplify it.

But if the founder’s foundation is missing, if they stay surface level, if they stay in the like, “I don’t know, you tell me. I don’t really care,” and they don’t tap into that passion and dedication to what they’re here to do, it just, it comes through in the marketing. And I don’t think that a, anybody, an, an agency, a team member you hire can actually bridge that gap without that foundation.

And I was thinking about this with my new company. I have done a lot of the innovation with the strategy and what we’re doing and the marketing and, like, some ideas for the flyers we’re passing out and those things. And I was working on a new concept for one last night. And I realized, like, my connection and passion to the customer that we’re serving allows for the creativity of these things.

And that’s something that I think a founder has to play a part in. And when I think about our most successful clients and our VIP clients, I would describe them as very connected to who they serve and to their message. And not so lost in the tactics and the structure of marketing and the funnel and, like, all the mechanics that they don’t have that connection.

I would also describe our most successful clients as relentless and consistently in motion when it comes to action, and also accountable to their business and to their results. Of course, holding whoever they hire accountable too, like a marketing agency and a marketing company absolutely should have KPIs, right?

We have KPIs with all of our clients in terms of, especially our full done for you, cost per lead and sales conversion and h- and, you know, profitability and ROI and ROAS on the ads. Absolutely should somebody be accountable for that. But at the end of the day, the CEO has to be a leader and has to be in that full accountability for their business and going, how do I deepen my connection?

And the more you do that, the more you leave room for that visionary, that creativity. So I believe that Your goal as a CEO should be to get the support that helps you amplify that. Like, every single time I talk to a seven and eight-figure founder, they’re very creative in the ideas that they have around their marketing, around their offer, around their customer experience and delivery, around their content and their ideas.

And they get support and get ideas and learn best practices maybe, but they still make it their own. So I guess the other word I’m looking for is authentic. Like, tr- that… I think that word gets thrown around a lot, but literally if I took every single successful client that we’ve had, I would describe that.

Like, they have connection and authenticity both to their ideal client and who they’re serving, to their business and its unique blueprint that business has because of them, and therefore also to themselves. And that’s why I’m so passionate about helping entrepreneurs connect back to themselves.

And your unique essence, like your experience, what you’re naturally good at, what you’re passionate about, what you believe, what you don’t believe. Like, all of that wisdom and experience and essence within you I truly think is the biggest needle mover to success in your business. Because the more connected you are to that, the more you can be connected to that for answers that you need, like, “Should we do this or should we do that?”

The more you can be connected around creative ideas, different ways of doing things, innovation, the vision. And that is actually a, a big reason that I set up our offers the way I set up our offers. So in our first two tiers, we don’t do done-for-you content. I don’t include that as part of it. I could, and I could charge more for it, but I think that in especially those two tiers, those levels, the priority should actually be that the entrepreneur is practicing creating content.

And it’s also why we don’t use it as a number one growth driver because if they don’t do a great job at it, it’s okay. It doesn’t impact the results. But I want the CEOs and the entrepreneurs to be spending their time In that space of connection, innovation, creativity, vision, and not just like floating around doing that.

I do think people confuse that too, where they’re like, “I just wanna create all day,” and then there’s no structure to it. But the more connected you are to that, and the more that your partnerships and relationships in business the people you hire, the companies you hire, even a coach if you hire a coach, can amplify that.

They can’t really give that to you. Now, a good coach and a good marketing company will help you pull it out. So that’s something I see a lot, and it’s… that’s like, I would say, a proprietary part of our process, is we pull out what I call the brand identity. Like, what is that unique blueprint that only you have as an entrepreneur?

And how can we amplify that? So that’s the first thing. And so if you’re listening to this, I want you to think about that. Like, do you feel like you hold yourself accountable to be in a space consistently of leadership for your company, of connection? And part of being connected is you have to tune out the noise, because we lose that connection with ourselves and our business and our ideal customer the more that we consume, and our attention becomes fragmented and scattered across all these different, “You should do this, you should do that,” you know, ideas And the more you can hold yourself accountable to that connection, which I think takes discipline.

I think it takes you being intentional with it. It doesn’t just happen. It takes you… You know, I spend a lot of time thinking about my ideal customer in both companies, and connecting to that, and then taking my unique ideas and essence and infusing that in our actions. And then the implementation I don’t do, right?

All the marketing copy, all the tech, all the ads management, all of that I don’t do. Even the strategy I have support within my company, and so would a client. But I still am infusing it with that connection, with that authenticity. So that’s the first thing. The second thing, if I were to line up all the clients and look at them, and I was reflecting on this in my business, is the ability to take imperfect action.

And I’ve talked about this definitely before on the podcast, but speed implementation, and speed to implementation, and speed to outsourcing things that they shouldn’t be doing, being relentless with their time, with their energy. And it ki- you know, ties to the first one, ’cause therefore then they can put themselves in the places that they need to be that is gonna grow the business.

But I was thinking about this you know, in my company, and one thing that I don’t know if it’s good or not, you know? Maybe it’s not gonna get me to 10 million. I’ll let you know. But sometimes I will set a deadline. I think it’s good. Elon Musk does this, so he’s come… he’s been successful. I will set a deadline, or, like, I will say something in a podcast that forces us to have to finish something, to launch something.

Like, forces the deadline a little bit. And so I’ll put something out there that it’s like, it’s gonna be a push to get it done, but too late now. We’re gonna do it. And it’s not so much that it’s, like, unrealistic. Like, it’s possible to hit that deadline, but it’s gonna be a push. But now we have no option, ’cause the podcast releases and I said it in the podcast, and we gotta release it, right?

And there are some times that we have to be like, “Oh, we’re releasing the podcast a little bit late,” ’cause we had to, you know, edit these things, so I don’t wanna sacrifice quality or sacrifice depth. But I will often do this in the company, and I think that is important that if you wanna push for something…

And it shouldn’t be a bunch of things at once. It really should be, like, one main thing. One main focus. If you wanna push for that, that You create a little urgency. Urgency and speed and action is so important in business. And I cannot emphasize enough, like when I look at all these successful businesses, these seven, eight-figure businesses, I want you to understand they make mistakes, and they fail, and they have things that don’t work all the time.

But if for every 10 things you try, one or two of them work, then you just need to try more things. And I think, you know, at different stages of business, this is more relevant. If you’re begi- in the beginning stages, if you’re in a time where you’re pivoting and you haven’t quite figured out what’s next and you haven’t figured out that direction, this also could be a time where you know, need to kind of throw spaghetti at the wall.

Not recklessly, not lacking intention, but as intentional and strategic as possible, while also being unattached from the outcome and knowing that you’ll keep trying until it works. And then you tie speed with that. And I’m telling you, like, when … If I was in a room with people, and this happens to me, where everybody’s talking about, you know, something that is working.

I think, like, the content when I was back visiting Cody Sanchez’s headquarters. In that room I was in, it was like that became a focus. And I implemented as fast as I could something that I was like, “Yes, I’m gonna, I’m gonna do that. I’m gonna follow through with that, and I’m going to implement it with speed.

I’m going to make mistakes. I’m gonna try a bunch of things, and I’m gonna be unattached, and I’m gonna get better through the process of doing.” And there’s so much in business that truly you cannot get to the next levels and unlock certain elements of success, revenue, sales, like different levels in business unless you are taking a bunch of action.

And with my new business, I’m seeing this right now too. It’s like when we go on a job or we try something in our marketing, I wouldn’t know if it’s gonna work, and I wouldn’t learn those experiences that my partner, business partner, is learning right now on the job if we didn’t do. We could sit and read books.

We could watch YouTube videos about other cleaning companies. We could talk about it. We could plan. We could make SOPs. We could do that all day long, and it still would not teach us as much as actual hands-on experience. So the second piece to this is asking yourself, you know, are you doing this enough?

Are you moving into action enough? Are you challenging yourself to go, “Here’s a target that I have. Here’s a goal that I have. I’m gonna give myself a little urgency. I’m gonna give myself a little push here, and I’m gonna pursue this, and I’m gonna take relentless action”? And then I’ve talked about this before, you gotta be unattached to the outcome because if it doesn’t work how you want, you gotta trust that as long as you did everything you could, it was as successful as it could be.

But I think oftentimes entrepreneurs really get stuck in overthinking, overplanning, trying to get something so it’s all put together, it’s perfect, and some of the most successful people I know build the airplane while they’re flying. I think it is a skill and a gift. Some people this comes easier than others, and I’m so grateful that I love doing this.

I get a thrill out of doing it, but it has for sure created a lot of success. It really has of, “I don’t know, but we’ll figure it out.” Like, that is, I think, at its core such an important part of entrepreneurship. “Here’s the goal. Here’s the vision. I have no idea how we’re gonna get there. I know the next few steps.

I also know no matter what, we will figure it out.” And then in order to figure out, figure it out, you have to take relentless action and imperfect action. And if you are in a room and everybody’s talking about an idea that is great for business, if you’re the person that’s implementing it today, it’s like by the time everybody else has planned and strategized and mapped it all out, it’s like you’ve already tried five things, three worked, t- two didn’t, you’re on to the next.

That is such a unlock in business success. So the two things are connection And how would I summarize that last one? Relentless action. Relentless, imperfect action and speed. And when you have those two things, and as a founder, you are the leader of those two things. Like, that is where I spend a lot of my time.

I spend a lot of time thinking. I spend a lot of time connecting to my ideal customer, coming up with the ideas of the new offer that we just launched, of a different way I wanna do the challenge, and, like, my IP and my unique essence being infused in the business. And then I’m setting the standard for deadlines.

I’m setting the standard for what is priority and when do I expect it done by. And you know what? When I do that, as long as everybody tried their best and pushed, I don’t care if we miss the deadline. Like, there are times we’re supposed to launch something on the, you know, a Tuesday, and it gets pushed a day.

Okay. I’d rather us have pushed to try to launch it that Tuesday and have a delay in one day than go, “What’s the realistic timeline for this? Three weeks?” Like, no. And Elon Musk does this all the time. Like, when you read his book, he puts an almost impossible deadline or quota or some number up on the wall for everybody to see, and he really believes, like, you can’t say you can’t do it.

Like, is it physically impossible? Is it physically actually impossible or is it illegal? Okay, then we can’t do it, but otherwise, we can do it. And he’s proved so many things wrong about speed, and he’s made a ton of mistakes. Like, there have been quality issues in his cars because of that. But if you look at the upside of how slow everything would’ve taken otherwise, it outweighs the other side.

I think you definitely can’t sacrifice depth, and that’s where we’ll get to points where I say, “Okay, push it a day. We gotta h- we gotta get this right. We gotta make these edits, you know, push it out a little bit,” but at least we push to get it live. And again, that is the leadership of the founder. So you have to position your time and your resources so that is where your time and resources are going.

The cr- the creativity, the connection, the leadership, the direction. You’re steering the ship. And then the best thing is when you surround yourself with a team where you’re like, “Let’s jump, you guys, off the cliff and help me build the plane as we free fall.” And sometimes your team’s freaking out. Like, my team’s gonna listen to this episode.

I know you guys. But they also actually gain confidence in doing that as well, and realize that you can do that, and it will always work out. And it doesn’t even have to be overwhelming and stressful. It can just be what it is, especially when you don’t have the pressure of, like, there’s some, you know, doomsday if we don’t hit one deadline.

Like, I’m fine. As long as we did our best and we pushed and we really squeezed the resources to the most efficient way that we possibly could, I’m good. So hopefully these two things gave you guys something to think about. With all this, I do wanna mention, I mentioned on the last podcast, but I launched a new offer called Unignorable, and it’s a 30-day live cohort.

It’s super affordable and is meant to kind of be a down-sell offer to our, to all of our core live implementation offers that we have. And the goal is that in 30 days we build out your brand blueprint. So everything that I talked about around, like, your connection, your essence, how you stand out, your message, We’re gonna build that out in your messaging. We’re gonna build that out in your content and your visibility. We’re gonna map out your lead generation strategy, like what the actual lead gen is, the messaging around it, the hook, how you’re gonna get people to download it, and then also sales. So I break it out into four parts.

It’s four weeks. And this will be the only time that I’m hosting it personally live. So there’s four calls, and they will be with me. So if you want to jump in on this round, embodiedmarketing.com/unignorable. The price will go up, and also I won’t be always hosting it live like this, so it’s a great opportunity to jump in.

All right, everybody. Thanks so much for tuning in. Stay tuned on my stories this week if you want to see behind the scenes of Embodied Marketing Live. It should be really fun. Best one yet every single time. And I’ll talk to you guys next time.