Ever felt overwhelmed by the endless details of creating a strategic customer journey? Then you’re going to want to listen to this episode! In just 10 minutes, I’m going to show you how to map out a powerful customer journey that will transform your marketing game. This is the exact method I use and it’s just too good to keep to myself. Let’s dive in!

I’ll be sharing:

• How to clearly articulate the outcome of your paid offer in 1-2 sentences.
• How to create a free experience to generate leads that provides clarity, confidence, and connection to your audience.
• How to address potential objections and demonstrate how your paid offer fills the gaps.

… and so much more.

Tune in for direct insight into how I plan my customer journeys and why my clients and I are securing consistent, easy sales every single month!

Like the podcast? Leave us a review on Apple or Spotify.

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Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Whether you’re just starting out or ready to scale to multiple 7-figures, book a call with Team Hirsh to see how we can help: http://helpmystrategy.com

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READ THE EPISODE TRANSCRIPT

Emily Hirsh: 

Hello everybody, welcome back to the podcast. I hope you guys are having an incredible week. I will be in Austin facilitating my retreat for my mastermind members this week so they’re all flying in right now and we are going to spend the week in retreat. I’m super excited. We’ve got workshops. I’ve got some guest facilitators coming for the ladies and then some fun stuff downtown Austin, some surprises. It’s going to be great so we actually open up my mastermind again, probably mid-june about mid -june it’s a six month mastermind. It is the most intimate 1 on one access to me that exists we meet. Weekly for 90 minutes there’s a chat group with just me in the mastermind that they’re in daily daily access to me, plus this retreat. Plus there are 2 1 on 1 strategy calls and coaching calls that you get with me so I open it up every six months. This was the first six months, this last one and we’re coming to an end. I know some of the girls will be renewing. I only take 6 to 8 people in the mastermind and so if you want to get on the waitlist if you go to embodiedmarketing.com/elevate that will be the waitlist and you’ll be the first to know when we open the doors.

Because I do anticipate. It’s going to feel pretty fast. There’s a lot of people from the last round who are waiting to join this round as well and I mean the transformation that all of the women in the current container have had is absolutely incredible. So if you want to spend six months very intimately with me and have me support you with your business, your life, like optimizing every area and honestly all of their experiences have been digging deep into areas. They didn’t even think they were going to and it’s just been so good. It’s one of my favorite things that I get to do so today’s episode is going to be. A short to the point super valuable episode that I was in a team training and I was explaining to the team. How I break down creating a marketing strategy and this kind of came through as I was teaching I’m like that was really good. So this is how to create a strategy to create a customer journey like the outline of 1 in 10 minutes and I think it’ll give you such clarity too. What you need to create within marketing and there’s so much overwhelm and overthinking and paralysis that comes when thinking about your marketing strategy that I think this will really help so here’s how I very very quickly create a custom marketing strategy a custom.

Customer journey. The first thing that you have to define. So if you were to like actually write out an outline right now. This is how you would do it. The first thing you have to define is what is the outcome of the offer you’re selling for this strategy and so what I was explaining to my team is you actually can’t create. A lead generation or any of those components to a strategy even down to like visibility ads without really knowing and clearly defining the outcome of the offer you’re trying to sell because that should dictate the whole rest of the strategy, even visibility and lead generation. So in 1 sentence. 1 to 2 sentences max what is the outcome of your offer if I buy your offer. What will I be able to know be or do and so writing that out in the language of your ideal customer. So if you’re creating an outline of your customer journey that would be the first thing you write. Outcome of the offer. Okay, that’s going to dictate the experience that we need to create so now we know? Okay, if I have the outcome of my offer I’m going to use 1 of mine as an example, the outcome of my offer is you’re going to be able to create, build and sell your offer. In ninety days that’s my emerge program. It’s very very clear okay now if I’m going. Okay, what’s a free experience that I should create to sell this offer well actually it’s typically very similar to what your paid offer is so.

If my paid offer is create , build and sell my offer then I need to create through an experience. The clarity, confidence and connection around the outcome of my paid offer I need to have somebody. Be able to see very clearly that the outcome I’m going to get them in the paid offer is possible and this is how I need to give them the high level the what? So now. How about I create a free offer. That’s how to create an irresistible offer. I don’t need to do the whole thing. How to build and sell it I can talk about that. But. If the outcome of my paid offers is to create, build and sell an irresistible offer then I’m going to go at a high level and I’m going to teach the what within my lead generation free offer on how to create an irresistible offer and I’m going to build all my marketing material. So the second thing that you define. First is the outcome of your offer second is the outcome of your free lead generation experience. Okay, and then you need to do a sub bullet sub checklist on there or does your lead Gen experience does that outcome create clarity. Confidence and connection in the outcome of your paid offer. So if I create a free training on how to create an irresistible offer what goes into an irresistible offer and the details the what the high level the outline because then.

I did that in a free offer. I would be able to create the clarity, confidence and connection that they would be that the person consuming the training would be able to create an irresistible offer and now they understand how they understand the what they understand the high level. Connect the dots steps one 2 3 to create an irresistible offer and they have the belief and the confidence that if they do what I just said they will get to that end result so the amount of intention that goes into what you’re free. Lead generation experiences are actually a lot because the content itself is meant to get the person consuming that free experience to have a full belief and understanding. That they could get to the outcome. They want the problem they want to solve which is the outcome of your paid offer and they understand the steps the outline the roadmap to how they get there. So therefore they believe that your method your process works and they have that trust and that belief and that connection which. Puts them in the perfect place to buy so my paid offer outcome create build and sell your irresistible offer in ninety days. My free offer outcome how to create an irresistible offer: all of the ingredients, all of the components, all of the parts that go into creating an irresistible offer.

And I’m going to teach what goes into that. Okay, that’s my free offer. So I’ve defined my outcome of my free experience I’ve checked off. Yep if I teach this and I give them clarity around how to create an irresistible offer they will now see how important it is. To create the irresistible offer and go through the steps that I’m going to walk them through at a high level which will give them check clarity confidence and connection in my process in getting to the end result that they want to and they can see the end of the tunnel they can see the result for themselves. So that’s the second part outcome of your paid offer, the outcome of your experience and does it check the box of creating clarity, confidence and connection in your ultimate promise of your paid offer then we have the experience of your free offer. Outline of what is that experience I sign up for the training on how to create an irresistible offer and everything that goes into one and how are you going to teach that to me and how are you going to within the experience create a gap that the paid offer fills so now I define like at a high level. What the outline is of my lead generation experience. What I’m going to teach. So if I say I’m going to talk about how to create an irresistible offer. Well I’m actually going to teach you that there’s 3 parts. It’s creating the offer and here’s what goes into that from a very high level the what.

Not the detailed how but the what as if I was explaining like you know the first part that you do is you define your ideal customer and then from there you build out an offer that is so good. They can’t say no to it then I’m going to tell you okay in order to create an nearsys offer you have to build it really? Well, you have to have the sales language. You have to understand how to talk about it. You have to actually have a customer journey attached to it and then how to sell it and these are these are the high- level components in how to sell your offer so now I’ve taught you the outline to my actual paid program. I’ve given a ton of value because within that I’ve given you clarity around all the things that you’re missing when you go to create your irresistible offer or why you don’t have an irresistible offer. So therefore I’ve created a gap that my offer fills. Because you finish my training and you go oh I see that these 3 components creating, building and selling the offer with these elements to them are how I’m going to get to that end result and I need a lot more deeper support to do that. Oh and also we audit one on 1 the components like your offer and your sales page and we give you feedback so you have that one-on-one support and you can’t fail and so now I’ve created a gap that my offer is going to fill so experience and and what that high level outlined experience. Looks like that’s going to actually result in someone having clarity.

Having confidence and leave them right in a place where they want more and I think people mess this spot up so I’m going to talk about this because I think people have oftentimes this understanding or this belief that oh in my free offer I have to like teach a part of it and then withhold a part of it and that’s my paid offer. It’s like if there’s 5 steps I’m going to give you 3 and then we do the other 2 for you in my course like that’s not actually how it works. It’s the what versus the how so from a high level. You’re always teaching the what you’re giving clarity. And I think people don’t always understand that that’s extremely valuable because what’s valuable for all of you guys is literally doing what I’m doing right now in this podcast right? I’m giving you an outline. I’m giving you actionable clarity that you can take and go implement. I’m not sitting here and saying you know if this was a webinar I’m not sitting here and saying okay so step 1 you’re going to list out 25 problems and desires that your ideal customer has and then step 2 you know if if I went through in that detail you’d ultimately be overwhelmed because it’s not the right format or method to teach that way. You need my entire twelve week program which has weekly videos weekly to do list and.

Weekly actions all broken down in a very digestible way. But when you’re teaching something for free. You’re lead generation and you lay out the what for somebody in steps in phases in components like however you lay it out. You’re giving them clarity because now they understand how to get from a to z. Whereas before coming to your training. They had no idea how to go from a to z so therefore that alone is valuable. It’s not about withholding things and saying oh well, that’s my paid offer. No, it’s about teaching what’s appropriate within the container that you’re teaching in right. And if I was to sit and try and cram twelve weeks of training into a 45 minute webinar training. That’s just overwhelming. That’s not even valuable. So if you’re talking about a pdf download or a quiz or a webinar. It’s looking at what is actually realistic. And supportive to teach within that container to give the clarity giving someone clarity is extremely valuable because most people are overwhelmed. That’s why they’re not taking action to solve it. Whatever problem you solve, lay out the experience of your offer. What are the steps? What is the high level? What is it that you’re going to teach? It’s not about withholding. It’s about teaching the exact appropriate amount and not crossing over that line where you’re like okay I’ve lost people now like I went too deep I’m to explain too much. They’re overwhelmed. That’s not supportive. Okay, which therefore creates a gap that your offer fills.

And then the final piece within this outline would be your conversion and your conversion language and so now you look at okay I’ve put them right into this place where my offer is going to fill this gap that I created within my lead generation experience because they’re going. Okay I can totally. See how I can get from where I am now to where I want to be for example, creating and selling an irresistible offer. I see that if I do all these steps. It’s going to work. I believe in it. I have the confidence I know I need more support and so where am I going to feel. The resistance or where am I going to feel the doubt which it usually comes into is this going to work for me specifically in my unique business or my unique situation and so what can you do within your conversion strategy to maybe have a bonus that offsets that. How do you communicate that your offer is for sure going to solve their problem. So for example in my emerge program. This entire example I’ve used in this podcast two of my bonuses are. Number 1 we’re going to personally audit your offer itself which we do they submit their offer and they’re outline that they fill out using my process and our team gives feedback because what does that do that makes that gives people the confidence that.

Going to go through your entire process which I now trust because you just showed it to me and I’m also going to get a personal review. So there’s no way I’m going to fail and end up with a bad offer because you’re going to personally look at it and then we’re going to personally review your sales page so before you go and. Start trying to sell your offer using my sales process. You’re going to have a team who writes sales pages that make millions of dollars all day long for a living review your sales page right? So I’m making it more and more of a no-brainer by addressing those objections where people might say oh well, what if I mess this up. Or what if I can’t do this or what if I’m not capable of this and I create the conversion strategy and the conversion language that speaks directly to their pain. Their frustration, their desire solving it in the fastest and easiest way possible. And that’s legitimately what my offer is I mean that’s how I create the offer is okay, what are their biggest frustrations. What are their biggest problems? How do we get them to the end result and then how do we support them so that we can get them there as fast and easy as possible, right? so. If you want to create a customer journey in 10 minutes at least an outline of it. This is what you need to define number 1 what’s the outcome of your offer that you’re going to sell within this customer journey number 2 what’s the outcome of the free lead generation experience that you’re going to create to lead to this offer.

That creates successfully creates clarity, confidence and connection that they can go from where they are now to the outcome of your offer happening right? So whatever your promises in your offer. You need to create clarity, confidence and connection that they can get there. And they can see the path and they understand it and they can grasp it. Then the third part is what’s the experience outline what your actual lead generation experience will be to create that clarity to create that confidence and connection and set them right? where you want them creating a gap that your offer now fills. And then the final part. What is your conversion strategy and your conversion language to address the objections and position your offer as the fastest easiest no-brainer solution to solving their problems. You do that and you’ll have a very clear customer journey. In 10 minutes and you’ll at least have clarity around what you’re doing and why and I think 1 big mistake people make is they don’t start with the outcome of their offer and then they end up with a very disjointed lead generation strategy where they’re like I’m running lead Gen ads to this thing and don’t really know why I’m doing it. It’s not really connected to my offer but it sounded like a cool idea you know and so this allows you to have a very cohesive, very connected strategy and understanding that an entire customer journey is an experience from the second the lead comes into contact with your lead generation.

To converting to your sale that is a cohesive all working together. Even if the lead can’t see the strategy that’s supporting the previous thing they just did so that’s how you can create a customer journey in 10 minutes or less if you’re listening to this and you’re like I really would like the emerge. Program that I talked about it is really incredible. We’ve had our first crew go through the first ninety days and I think it’s one of the best things I’ve ever created just because the level of depth and clarity. And like weekly trainings weekly to do list step by step holding your hand. It’s for the businesses who are at those beginning stages who need to create and sell that irresistible offer without paid ads and without a funnel. And the feedback we’ve had is incredible. I mean 1 person said she’s taken so many courses. Tried to hire so much support and this was the best thing she’s ever done and like the level of clarity and support in step-by-step and we’ve got a couple of people starting to get their first sales. So if you go to help byratey.com just book a call and we’ll make sure that that’s the right fit for you. But if it is, you can definitely get in there otherwise I will talk to you all next week thanks so much for tuning in.