It’s here! The final episode in our four-part series on the Scaling Code! If you haven’t listened to the previous three episodes, make sure you go back so that you can know exactly how to move through the 4 phases of business with confidence. In this episode, I’m revealing what it’s really like to get to that infamous multi-7-figure level and what comes after that.

 

I’m currently in this season working to get to 8-figures and I’m sharing how your priorities shift when you’re a CEO at this level, the importance of omnipresence, and the fierce need for alignment with your personal and business goals.

 

I’ll be also be diving into:

 

  • HOW to create true omnipresence through multiple offers, customer journeys, and funnels.
  • How at this level the CEO’s role is about guiding the team, creating high-level content (webinars, podcasts), and strategic oversight.
  • Why at higher levels in business, brand clarity, distinct voice, and professional execution become crucial.

 

… and so much more.

 

This is the ultimate dream for most entrepreneurs. To become a household name like Russell Brunson, Tony Robbins, or Alex and Leila Hormozi. At this stage, you’re making so much of an impact that money is simply a byproduct, and your purpose takes center stage. With the Scaling Code, this can be inevitable — all it takes is knowing how to harmonize your passion with strategic marketing to incrementally build a business that can sustain this level of success.

 

Tune in to get direct insight into what it’s REALLY like to be a multiple 7-figure CEO and what has to change internally to take things to the next level.

 

👉If you want to find out what phase of business you’re in right now, take the free Scaling Code Quiz.

 

Like the podcast? Leave us a review on Apple or Spotify.

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Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Whether you’re just starting out or ready to scale to multiple 7-figures, book a call with the Embodied Team to see how we can help: http://helpmystrategy.com

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READ THE EPISODE TRANSCRIPT

Emily Hirsh:

 

Hello, my friends. Welcome back to this final episode in my four part series all around the scaling code. So if you haven’t listened to the last three episodes, I would highly recommend that you go back and tune into those. They’re all pretty short and straight to the point. You know how I roll and you’ll be able to kind of figure out where you fall in the scaling code, but also. here’s some really important pointers based on where you fall. So if this is like the first episode you’re tuning into, the scaling code is my own resource that I created that breaks business into four phases and assigns a specific marketing strategy on each of those phases. 

 

What you should focus on, what strategies are important,basic principles and there’s big shifts as you move into each phase. There’s big shifts not only in your marketing, but also as a CEO and what resources you use. You know you go from having to leverage time to being able to leverage money and buying back your time. so Definitely go back to those and if you haven’t yet, I don’t know why you haven’t, but if you haven’t yet, listen to the episodes and then go take our quiz because it will tell you exactly where you are in the scaling code and then give you a complete detailed plan of action based on where your business falls. So you get your results and then you get an entire resource guide that’s pretty awesome, a free training. And in this guide, I’ve given you podcast recommendations, book recommendations, I think it’s really important to tune out noise that’s not relevant to you when you’re growing your business. And so this whole resource I created helps with that. So go to embodiedmarketing.com/quiz. It takes two minutes and you’ll get your results and it’s probably one of the best things I’ve ever created. So all right, today we’re going to talk about marketing when you are at multiple seven figures.

 

And you may not be there yet as you listen to this, but I think it will still be valuable for you to hear some of the things you have to look forward to and also the shifts that you will make. So the last two phases in the scaling code is you go from expander. which is a million dollars to multiplier, which is getting into the eight figures. So you’re going from a million dollars and multiple seven figures into the eight figure level. So I want to talk about what your marketing looks like when you do that. So in the in the multiplier phase,

 

This is where you’re moving into or or already an eight-figure company. Big company. You’ve probably been around for a while. You have a solid foundation. You probably have multiple offers, a value ladder filled out with different customer journeys, different funnels, and you’re not only trying to expand your success, you’re multiplying it at a rapid pace. And You are creating true omnipresence. This is also starting to happen in the multiple seven figures. Like I said, like moving from one phase to the other does not happen overnight. You’ll probably have times throughout the scaling code where you’ve got like one foot in one phase and one foot in the other, completely normal. So when you’re at this level, one of the biggest shifts is your time as a CEO because you don’t have more time. And so part of your priority with your marketing becomes if I’m the face of the brand and I’m running these launches and I’m having to show up and I’m creating all this content. I need support with that, right? And getting to a point where maybe you even move in the direction where you have people who become the face of your brand with you. You have ambassadors. You have people who represent your brand. Or at the least as the CEO, you know, where I am right now, you are not in the day-to-day. You’re not in the day-to-day of your delivery. You’re not in the day-to-day of your marketing. 

 

Like your job is to show up and do your magic, which for me is like, do my webinars, create my podcast guide the team, give feedback and direction, but I’m not in the weeds. I could not have the business I have today if I was in the weeds. So you are prioritizing massively your time and you’re using the resource of money and using that for support in your business, but also your marketing growth, your ad spend to increase your reach without needing more time. And you’re really trying to multiply what has already worked at a rapid pace. And so what this looks like tactically is probably having multiple funnels is having maybe multiple content channels. So podcasts, YouTube, like you’re trying to be everywhere, but you’re also trying to be everywhere in a way that’s really deep, right? Like you’re not just trying to run around chaotically and be everywhere.

 

But you’re trying to be everywhere and have this omnipresence, but you’re supported by a really solid team and a foundation and that is what allows you to be everywhere. Where people make the mistake is all the way back you know in the builder phase where you’re not even at a million dollars yet. You just hit six figures and now you try to be everywhere and you try to have a podcast and a youtube and all these platforms and five funnels and you’re doing way too much and you can’t bring depth to it now when you get all the way up to the top of the scaling code and you go from multiple seven to eight figures. You are everywhere but you are everywhere in the most solid way, right? And if you think about the brands, like if we even regardless of what you think of them, if we think of Russell Brunson, if we think of Alex and Leila Hermosi, if we think of these eight-figure companies, that’s what they’re doing. They’re on YouTube, they have a podcast, they have massive amounts of content being produced. They are spending probably tens of thousands of dollars on ads every month, not just on Facebook and Instagram, but also Google and different platforms. They’re doing guest speaking. Like they are creating true omnipresence because they are everywhere, but they’re doing it in a way that’s really solid because they’ve got an entire team backing them and they are putting the money into ads and the team and the foundation. And so I talk about this because

 

A lot of times people at a different phase in the scaling code look at those entrepreneurs and think that’s what they should be doing. Right? How many people look at Russell or look at Alex and Layla Hermosi and say, Oh, I need to be doing that. I need to create more content. Like I don’t even know. They post so many videos on their social media and they have a solid content strategy, right? I need to be doing that. I need to be on YouTube. I need to be having a podcast. I need to create all this content. And then they create this massive overwhelm because they’re looking to these entrepreneurs and saying, Oh, that’s how it’s done. Like I need to be everywhere.

 

And yeah, that’s how it’s done when you’re close to eight figures. Like I’m not even at eight figures yet, right? That’s why I really focus on my podcast and I try to create depth in my content. And yes, I’m very consistent and I post, I think a good amount on social media, but not as much as them. Right. Because I don’t have the infrastructure around me yet to justify that. So that’s what it looks like as you get into the multiple seven, eight figures also. At that point, your brand becomes very important. You have a very, very distinct and clear voice. You have a very distinct and clear brand and message, right? When you look at any entrepreneur at that level, everything they do is clean. It’s clean. It’s professional. It is well done. There’s depth to it. it you know it’s It’s that high level experience and you have

 

When you move to that level, what you want to be is within the industry that you’re in, you want to become a household name, right? Or a name that people recognize. And so when I say Russell Brunson or ClickFunnels, again, regardless of what you think of that company and him, You know who he is. Most people, right? Not everybody, but you’re creating that name. And when you say that name, it is associated with things, right? And so when I say wrestle or I say click funnels, there’s some people who love it and there’s some who don’t. And that’s because of his values. That’s because of how he shows up. That’s his voice. And at this level, you’ve created that, whether you like it or not. And so making sure that your marketing represents that sometimes actually takes more intention and slowing down. And so I have found that, as you move up the scaling code, when you’re in the builder phase, you can kind of do a lot of stuff and not really mess it up, right? Because you don’t really have a massive audience yet. You don’t have much room for something to be a huge deal. When you move up into Even at my level, I think it takes us a little bit longer to get something out now because we put so much intention and we have such a high standard for it to go out that I’ve noticed as I’ve grown, we’ve been more intentional, slowed down a little bit while still being fast. But in my world, it’s slower.

 

And that’s because we’re putting the depth in it. So once you get to this level, multiple seven, eight figures, you now have a pretty big audience. You’ve got a pretty big email list. It gets a bigger organization. It’s a bigger deal. If you put something out that isn’t to your standard, because there’s a lot of people who are going to see it. And sometimes this actually sucks because. You know everybody’s watching and I remember Alex. I think it was Alex or Layla. They made a video that was like Yeah, we try things all the time and you can tell when it doesn’t work and you know That’s just the way that it is right because we have so many people watching us. 

 

So if we test something new we have all of these people who watch us and see and then it’s like you’re failing in front of this huge audience and it’s a totally different experience and I feel the same way. like you can’t really. You can definitely fail and you can mess up and I think that it’s actually a lesson when you show your audience that but you just have to have more intention is what I’m trying to say. When you’re in the builder phase, you know you could have something that’s not to your standard and it’s almost better that it just goes out And you do it really messy and imperfect just to be in that doing phase and getting stuff done. But as you move up into the scaling code, you need to slow down and you need to have more depth and intention behind what you’re doing. Because at that point, you know what works, right? You, you have found success. You’re at seven plus figures moving towards eight. You know what works and you.

 

Now we get to put that time into it, right? So in this phase, we are multiplying. We are, if we don’t have it already, we have multiple funnels. We’re probably running live launches. We have multiple products. The value ladder is built out. There’s multiple levels. When I say value ladder, that’s the different offers you have for people at different levels, usually about four in your value ladder. You’ve got funnels running to all those. They’re working. on Evergreen and you’re probably moving into bigger projects. Maybe it’s the launch of a totally different product suite. Maybe it’s, I’ve seen a lot of entrepreneurs go from, you know, they have all these core offers and they launch a different product line or they launch a sister business to their current business or they start investing in other businesses. Like you truly get to step into the role of visionary, especially when you hit that eight figures. And I’ve worked with eight figure entrepreneurs and

 

I mean, when you get to that level, you also sit with, I really have all the money that I could need. And so my priority shifts from, and I’ve been here too, my priority shifts from, yeah, we could do that launch and I could kill myself with time and energy that goes into that, but for what? right Like, what’s the purpose? And you know as you move up, it’s like your priority becomes your time, your freedom, your quality of life. And everything needs to align with that. And if it doesn’t, it’s only a matter of time before the entrepreneur gets burnt out, doesn’t want to do their business anymore. The passion starts lacking. And when that happens, it shows in your marketing. And so I’ve seen many go on this journey.

 

Myself included, even though I’m not at eight figures yet, but you really sit with and revisit why you’re doing what you’re doing and what lights you up. And you deserve that at that point. like Think how much work has gone into getting you to where you are. And so once you’ve gotten through the builder phase, you’ve got close to where you’re at a million dollars, you really get to sit with and go, okay, Like what’s my dream life? How much am I working? How much am I making? How much am I traveling? What does my day to day look like? And you get to actually go create that reality because you’ve now earned it. You’ve built a business that now gets to equal whatever you want it to, right? And if it doesn’t, what is actually the point? Because the whole reason we get started as an entrepreneur for a lot of people is to build the big business, have the impact, but also have the freedom and the dream life.

 

And so yes, you’re marketing here, you’re multiplying, you’re doing a lot of things, but there has to be a serious level of alignment. Because if not, if the passion starts to die down, and I’ve seen this happen, the passion dies down, the entrepreneurs start showing up, they leave it all to their team, but they really don’t care very much, their heart is not in it, performance will drop. So this is when, you know, always alignment is important. And when I say alignment, It has to be aligned with what you love doing. What gets you excited? What your passion is? What you’re naturally good at? What’s in alignment with like your 10 year goal? What are you here to do? right These are big questions. and I’ve sat with these a lot the last year. of like

 

I don’t really need more money. Like I am more than taken care of, right? So why am I doing what I’m doing? And I’m very clear on that. But for me, the way that that looked is my mastermind, my retreats, like supporting CEOs in a much deeper level going beyond the marketing. That’s why we became embodied marketing. Going beyond that and thinking through, I want to make generational impact. I want to support people in who they are as a person and their journey and and accomplishing their dreams and having it all. And marketing is a piece to that, but there’s more to that. So that’s what it looked like for me. But I did spend a good amount of time sitting with like, okay, what’s what’s next? Like my company is running itself. I could just leave it like this, but I want my heart in it.

 

And from that came so much our rebrand, mastermind, retreats, and like, I’m living my dream life. I’m freaking getting paid to go to Alaska with awesome entrepreneurs. Like I can’t even believe it, but that is only coming from prioritizing the alignment between myself and my business and making my business equal my dream life, right? Making it create my dream life, not the other way around. But that only happens after you get through the builder phase because there are times in the connector and the builder phase where you are temporarily probably not living your dream life, right? Like probably not where you want to be because of the time that you’re putting into this. Maybe you’re having to do tech work. Maybe you’re having to run your ads. Maybe you’re having to figure things out that you’re like, long-term, I don’t want to do this. That’s okay. That’s part of the journey, right? So when you get to the multiple seven figures,

 

Your priorities shift. And as you move into eight figures, and it really becomes about your impact, becomes about like, why are we doing what we are doing? And if we’re going to continue to scale and grow our marketing and impact more people, then what’s the why? What’s the purpose? What are the values? Who are we and where are we going? And does that light me up as a person or is that shifting? Because also who you were in the connector phase is a completely different CEO than who you are now or who you will be if you’re not there yet. And so you constantly have to reinvent yourself. I think I said this on a podcast recently, but entrepreneurship is truly the biggest personal development journey you could ever go on.

 

And it’s because of this like each time you move into a new phase you have to reinvent who you are. And you have to become somebody new in order to have that next level and it’s not for everyone i think it’s awesome but it’s not for everyone to constantly have to be on your toes. and working on yourself to change and up level. So that is the final level in the scaling code. And that wraps up our four-part series. Definitely go take the quiz. um Yeah, and I hope you guys enjoyed this this week. And I’m really proud of this resource because it came from a place of, it was like a full download. Like I was, city outside in my yard, like in the trees. And I just drew, I drew this on paper and it was like the name of the different levels, all the components. Like it just came through. It was back in February when I took my 30 days off and that’s what created the quiz and this entire customer journey. And even the offers that we have have been catered to each level with the intention of getting you from one level to the next. So pretty cool stuff. All right, everybody have a beautiful weekend and I’ll talk to you next week.