What if you could simplify your business by focusing on just 3 strategies that consistently drive results?

In today’s episode, I’ll discuss the top 3 strategies that can transform your marketing efforts and boost your business—without spreading yourself too thin.

Let’s talk about how to create a clear offer, craft a cohesive marketing plan, and balance evergreen and live promotions for maximum impact!

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READ THE EPISODE TRANSCRIPT

Emily Hirsh: 

Hello, my friends. Welcome back to the podcast. Happy Tuesday. I hope you guys are having a great September. I was sweating my ass off this weekend, sitting watching my daughter play soccer in 100 degree heat. She had a game at 12 and two on Saturday and we didn’t make our boys go. So my husband stayed home with them and I took her, but it was so hot. It was like a sauna and then she was running around. It’s crazy to me. Like in California, I guess we would have played soccer in that heat, but it would have been very rare. And I grew up in California and so I’m like, this is crazy, but you kind of have to. I mean, otherwise the kids wouldn’t start at sports until like November. So I love taking her. It’s like our little time together. She’s on an elite team this season because she’s really good and just loves it. So it’s a little bit more of a commitment, but I’m really enjoying it and really grateful for that time. So.

We had a very exciting week last week for our company and I honestly have not talked about it like on the podcast or on my social media because the response has been insane that we have had to open up more and more and more times to be able to book calls with us. But I want to share it on here. We officially launched our new slash evolved done with you offer that actually replaces both of our other offers. So we have only one now done with you program and this replaces Emerge and Essential. And so that launched on Thursday. The response was crazy positive and like my best webinar training that I have done yet, both in terms of the content and the experience and also the conversion. And I want to share it because there’s a limited time. So on Monday, September 23rd, we’re actually closing the doors. So I’m shifting my Done With You program format to have open and close enrollment. You won’t be able to enroll at all times.

And this is, I would look at this as an evolution of essential if you are familiar with that offer, but even better. So it’s called Expand and it is similar to essential in the sense that you start out with a one-on-one strategy call with our team where we develop your strategy for you from your funnel to your visibility ads to your email marketing, every single piece. And then the addition that we added in is we also create this custom milestone document for you. So I’ve broken marketing up into seven milestones that every single business goes through from beginning to end, from making sure you have your messaging strategy and the foundation and your offer and your offer positioning all the way up to having your lead generation, launching your lead generation, converting your leads and scaling and optimizing. And so based on where you are, our team creates a custom roadmap document for you that takes you through these milestones custom to you in your strategy development. And then as you go through the milestones, there’s checkpoints.

So let’s say when you go to launch your visibility ads for the first time, you’re using our trainings, you’re using our resources. You also record a video and show your visibility ads and you get an approval. Yep, looks good. Or no, I would change this. Or let’s say you finish your sales page or your landing page. Each point throughout these milestones, which is my proven decade long process to creating marketing success never fails. If you follow the milestones, you get approval from our coach. And as you go through, it’s like you literally cannot fail if that’s the way it’s set up because he’s going to look at your messaging and your strategy and your ad set up and your targeting and all of those things to give you that approval. And then you pair that with our coaching, which we have daily coaching calls that fluctuate through messaging and offer positioning, marketing strategy, ads, and accountability and goal calls. So there’s calls every day. You go to whichever ones that you need that week. Like one week you might need a lot more messaging support, and then the next week you need ads. And so you go to the calls that you need, but they’re there every day.

So that’s our done with you program Expand and two things are happening. The doors closed September 23rd. So you have to get a call booked and enroll before then. Second, the price is going up. So I launched this at the price of essential which is $3,000 pay in full or $1997 and two payments of $797. That price is going to raise because we’ve added so much value and so much support. This is going to be the only round that you can get in at that price. So if you’ve been someone sitting on the fence or you’ve explored it or you’ve thought about it, doors are closing, price is going up. So I would go to embodiedmarketing.com/strategy and book a call right now. We can talk about your business and make sure it’s the right fit for you. Hands down, I can tell you this, it is the best program there is out there. And I know it because I’ve refined it over and over and over again. I mean, Essential was already such a huge success. We had 95% of people launch their funnel, go live, get leads, get sales. like It is such a successful program and we’ve just even improved it more, added even more support. So you can’t fail. Like I’ve set it up towards like you go through the milestones, you get approval and you refine it until we give you that approval and you have our support every step of the way with trainings and coaching resources and templates. You cannot fail. So and this is the stepping stone to get you to be able to pass off all of your marketing. I know that most people want a done for you solution.

Most business owners don’t want to be running their ads or building their funnels or any of that, but you may not be there yet in terms of what you can afford. EmbodiedMarketing.com/strategy will take you right to a calendar. Get that call booked. When I tell you we are like barely right now able to get everybody in by the 23rd, that’s where we’re at in terms of our calls, like booked out. So doors close on the 23rd, but if you get your call booked and we end up not having space, we might extend that just a little bit, but you have to get your call book. So, okay. Last week, the training that I did was a two day series where I took you behind the scenes of our most successful clients. And we did no replay because it was very sensitive and strategic information. But I decided I’m going to recap three top things that our most successful clients all are doing. And when I laid out was really cool. I laid out the strategy of three different businesses and their most successful strategies and I shared the offer and the messaging and every piece to the funnel I showed the funnel I showed the ads every single step it was amazing I may do it again in the future so if you missed it keep an eye out for it because I did no replay but I may repeat the training in the future so definitely keep your eye out for that. 

But regardless, when you look at it and you lay it all out and you look at their messaging and you look at their offer and you look at their strategy and their ads, these were the top three things. There’s obviously many things I could pull out. These were the top three things that they all did 10 out of 10 and they all have 10 out of 10. And these are not like new secrets, but I want to talk about them in a specific way as it relates to their results. The first one was they have a very clear offer and solid messaging. Surprise, surprise, but let me, let me walk you through this. So the first day of this series, I focused all in on messaging and offer positioning. And I talked about the key components to having strong messaging and a strong offer and how that was the foundation of your marketing. And without that, you can’t generate leads. You can’t have a successful funnel. You won’t get good cost ads. You won’t get any of those things. And so without the really irresistible offer and the really clear messaging and language around that offer and connection to your ideal customer, you can’t have any of that. And so what I did was I actually showed the sales page for all three of these clients and I walked you through what their offers were. And then I picked some people in the audience and I pulled up their sales page and I compared the clarity around the offer and the messaging from those sales pages to my most successful clients. And here’s a hack. This is going to change everything for you. When I go to any sales page, any offer,

You have to look at it through the perspective of the person viewing that sales page. If they were to say, I want this and actually use the language that you have on the page. So if you have a headline on your page or an offer title or something that you’re using to describe your offer, you could do this right now as an exercise. Go to your page where you have this and read it back in the way of saying, I want. And if it does not sound anything like what your ideal customer would say, use like in their language, or it is not what they actually want, that’s a problem. And so the clarity that everybody had around this was all my most successful clients messaging was a very direct, very simple, very clear offer specific to solving a problem. Every one of these offers, it was clear immediately upon going to their sales page what problem or desire was being fulfilled. And it was specific, like one of our clients, she has a sports photography course. That’s very specific. I’m going to help you as a photographer be able to add sports but photography to the services you offer. It’s not like I’m going to help you master every single thing possible that you would need to know as a photographer because that’s really hard to grasp the result. So all of these most successful clients, when you go to their page, it’s like, here’s my specific result that I’m going to get from this offer. And it’s super clear in the copy on the page.

And so then when I brought up the examples from the people in the audience and I’d read it back, it was like more technical, fluffy language, they’d never say it. And it was so clear to everybody, like when they saw this transformation of like, oh my gosh, like my sales page makes actually no sense when I read it back that way. So that’s something that all of you can do. And one thing that you’ll see as I talk through this, their offer and the clear promise and transformation of those offers is what drives their entire strategy. So that’s what I’m going to talk about next. So first piece to our most successful client, it feels redundant for me to say this because I say it so much, but I cannot emphasize it enough. Your offer and the messaging around your offer and are you communicating a transformation, an outcome, a result, so clearly in simple language that your ideal customer uses. If you do not have that, everything you do will struggle in your marketing. And this is why, you know, when you work with us, this is the first thing that we do. This is the first part of developing a strategy.

I am onboarding right now. I’m in the second week of working with a very high level client who I’m actually partnering with their business and I’m personally supporting them with their marketing. And we spent our first call, two and a half hour call focused on their messaging, what makes them authentic, what their unique proprietary process is. Because I could not develop the strategy and they didn’t really get it at first and they were like, oh my gosh, we totally see how this has been missing for us for years and this is a seven figure business. And they had so much clarity and they were able to develop this 12-step process for me and that’s driving our strategy. But everything comes from this, everything, your funnel, your content, your conversion, your email marketing, everything. And most of you do not have this in a very clear way. So when you work with us, like this is the first thing we do, whether it’s in our done for you and we do it completely for you or are done with you, like we’re doing this in the strategy.

In a part of Expand, we audit your offer. We audit your positioning before we let you get to the strategy piece. Like we are making sure it’s 10 out of 10. The second thing they all have is cohesiveness from the offer to the lead generation to the conversion strategy. So let me explain this. Once you’re clear on the transformation that your offer is going to provide. So if I say, okay, my offer is going to provide creating and executing a successful marketing strategy that brings you leads in sales. I’m clear on that. That’s the transformation that I’m bringing to a business. Now, when I go to develop my lead generation strategy, guess what I want to have the transformation of that on a different level be? Creating and developing a marketing strategy that generates leads in sales. People do not understand this. Your lead generation, whether it be a webinar or a PDF or a quiz or a challenge, and yes, if you’re e-commerce, this still applies to you. I actually used an e-commerce business in my example with their lead generation and what they had.

When you have that clear transformation, now you’re the role of your lead generation is to showcase that same transformation because your ideal customer has one core problem they want to solve, one core desire they want to fulfill. So everything we create is helping them with that. So when I go to create a lead generation, guess what I do? Okay, I did my two-part training last week. What was the outcome of it? By the end of the training, you’ll be clear what needs to happen with your marketing strategy to get leads in sales. I showcased my actual process within my training so that you had the utmost confidence that this process was going to work for your business and I put you exactly where I wanted you to be in order to bring you into a sale. So many of you guys are making random lead magnets. Like, oh, this sounds like a cool tool or a cool thing. No, the content of your lead generation is so intentional. So when you’re clear on a single sentence transformation that your offer provides, that same transformation needs to be brought into your lead generation. 

Now, obviously, in a two-part Masterclass series, I can’t actually execute your entire marketing strategy the way that I can in my three-month done with you program. So my transformation is relevant and appropriate for the method, for the medium that I’m using. But in this case of the trainings, I’m bringing clarity And I’m basically rolling out the carpet of here’s what you would need to do in order to get to this transformation that I am clear on that you want.

And now I create trust and I create connection and I create confidence in my offer through the valuable content, which therefore creates a gap of I want more help from this business. So another one of my clients that I used in the example, she has a program that helps her audience, her leads, overcome type 2 diabetes and lower their A1c, which is a term that diabetics use for their blood sugar, without having to rely on pain medication all their life. That’s her promise. Super clear, right? Super clear. That’s what they would say.

So her webinar is three tips to be able to do that. Three tips to be able to lower A1c without you relying on medication for your whole life. Her program is a 12-week program that gets them that actual result step by step. So the webinar is seeding the program. All of these clients had cohesiveness from the offer to the lead generation, to the conversion strategy. This is what I mean when I say marketing is an experience that you’re creating. You are taking a lead and they may not do every single step, but you’re taking a lead and you’re actually taking them on a journey, a journey where they gain more clarity, a journey where they gain more confidence, when they gain more inspiration, when they’re able to see this future result and what it would mean for their life or their business or their relationships. And if you sit there and you go, well, this isn’t relevant to me because I am not in B2B or this isn’t relevant to me because I’m a physical product business. It is. I promise you it is. So for example, I have another client, e-commerce client that I used as an example.

They sell hammock stands and hammocks for campers, but really high level ones. So guess what their lead generation is? Tips at the PDF download on hammock camping for beginners because that’s going to seed their product while giving value. We grow their list. We do pre-launches, we do massive promotions. They’re super successful. This is relevant to every single business, but you customize it for your audience. Someone asked me on the training, what about an in-person business? Still relevant. You still need leads. You still need to get people interested in coming into your service. So you still get clear on the transformation that your service or your physical store or whatever provides. And then that drives your lead generation strategy.

If you want this created for you, then you work with us in either of our offers because we do a one-on-one strategy and we create this for you. And we come up with the entire customer journey and what the lead generation should be, what the title should be, what the outcome should be, what the messaging should be. Again, you can go to embodiedmarketing.com/strategy, get that call before we sell out. Okay. Finally, the last thing, super important that our most successful clients all have is a complete and cohesive marketing strategy that includes evergreen, meaning runs every single day, generates leads and sales every day and live launches and promotions. Every one of them that I featured had this complete marketing picture where they had a funnel that ran every single day and I showed the funnel and I showed the ads and they always are running. And then they all did live launches at least once a quarter. One of the clients was the one I featured who made $18,000 with $500 ad spend by doing a Labor Day sale because we leverage and we continually use and get value out of the leads and the audiences that we build, which creates cash infusion.

The e-commerce client just launched, pre-launched, doesn’t even have the product yet, their new product. We had built leads for four to five months leading up to that, specifically for people who we knew would be interested in this new product. And I mean, they crushed it, like I think over a hundred sales within the first two days. And this is a higher ticket e-commerce product because they have the audience because the consistency that evergreen automated strategies create by generating leads every single day, generating and turning those leads into sales, growing your audience every single day. That creates the opportunity that now you get to have live launches. You get to do promotions like Black Friday or Labor Day sales. You don’t earn the right to do that if you’re not building your audience and your leads 

And you also need those promotions within your business and live launches to keep the cash up. But it’s the evergreen automated ongoing strategies that create the ability to have the live launches. So you earn the right by being consistent to now create live launches that create those cash infusions. So these are the three most successful strategies that our clients have implemented. And honestly, I could have listed 10, 12 different things that were takeaways, but I wanted you guys to have the top three non-negotiable, no matter what your business is, no matter what size you are, no matter what product you sell, no matter what industry you’re in, that you must implement. In order to be successful and these are the top three so I hope you guys found some clarity some ideas in this and I would definitely Invite you to look at your own business and say okay out of these three like which ones am I doing? well with if any of these do I need to implement all of these and And if you want all of these implemented for you, that is what we can do. So whether you join our Done With You program, expand, or our Done For You service, this is the first thing we do is make sure all three of these are implemented.

We’ll plan the live launches. We’ll plan the promotions. We’ll plan the evergreen funnel. We’ll create the cohesiveness in the messaging. We’ll make sure the offer is irresistible. The messaging is top-notch. Every single piece. You cannot fail with these things implemented. You just can’t. If you come to me and you say my marketing isn’t working, I will find the gap in one of these things. Guarantee it. So you have these things and you’ll create success. We will fill up. So I’m going to say the link one more time, embodiedmarketing.com/strategy. We close the doors to 23rd. The price goes up forever after that. It’s an insane price for what you get. I mean, seriously, like the value is crazy. And I said this on the training on Thursday. I’m going to say it here because I think it’s a little kick in the butt. I said, everybody on this training, you know, you’re here for a reason, right? Like your marketing strategy is not where you want it to be. And I’m going to guess for most of you listening to this podcast, you’re in the same place. It’s non-existent. It’s overwhelming. It’s scattered. It’s not cohesive. It doesn’t have the three things I just mentioned. And you’re here because you’re like, I got to make a change.

And yet most people will not do something different. They will continue to do the same thing. They will continue to take the same actions and make the same decisions. And so let’s say you know, you’re you’re listening to this and you’re like, oh my gosh, I know if somebody did this for me, if someone created this strategy and helped me implement it and execute it, like it would change my business, change my life. If you know that and then you still don’t make that decision, my question to everybody was, what is your other option? Like, are you going to choose to keep doing the same exact thing? And therefore, then you can’t expect to get different and better results. Or are you going to choose to go all in and bet on yourself and bet on your business and bet on your future and the dreams that you have and believe in that and make a different decision and take a different action. And from the bottom of my heart and everything in me, I know that Expand can change your life and change your business. Because not only are the strategies there, but it’s the step by step process that most are missing. Being told exactly what to do in the exact right order to go from where you are today to having that successful strategy that changes your life. So if you’re sitting there going like, oh, I know this could change everything, then why not take the action? Embodiedmarketing.com/strategy. I’m so excited for all of you joining and I will talk to you guys on Thursday.