Are you spreading yourself too thin in your business, thinking more is always better?

In today’s episode, I’m breaking down why depth—not volume—is the key to standing out and achieving real results.

From client stories to lessons I’ve learned firsthand, I’ll share insights on how doing less—but doing it well—can transform your results.

Tune in now!

SUBSCRIBE & REVIEW THE PODCAST!

Thanks for tuning into this week’s episode of the Embodied Podcast! If this podcast has added value and helped you in your business journey, please head over to Apple Podcast, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you.

♥ LISTEN ON SPOTIFY

READ THE EPISODE TRANSCRIPT

Emily Hirsh:

Hello everybody. Welcome back to the podcast. If you celebrated Thanksgiving in the US last week, I hope you had a beautiful week. The holiday countdown is now here. I’m feeling all the festive vibes in our house and with my kids, I love, I love Christmas and I love it even more with young kids. And I had an awesome week last week in San Diego with my my family, my three brothers, my mom and my kids and my family and was totally unplugged. And it was awesome. We had it also an incredible week in business and I’m just feeling, I am feeling I wrote this in my journal the other day. I am feeling like 2024 was the year, maybe even a little bit of 2023 of like break it all the way down and rebuild it from the ground. And there’s a lot you guys don’t know behind the scenes. Like I share a lot and then there are also some things I can’t share that I will share. And it’s all coming together. And that’s the cool part is like, you know, those moments where you get to these parts and you’re like, Oh, that’s why all of this happened. That was challenging or frustrating or overwhelming, but I can see now why it happened.

I’m at that point, which is a fun place to be. And also I want to share with you guys, you’ll be the first to know. Most most people, even my team doesn’t know this yet. I just signed the lease last week on an in-person studio office and I’m going to be bringing the podcast there and moving to video recording with more guests. Like this podcast is, is going to get, I don’t know if it’s a rebrand and up level, more approaching 700 episodes that I have lots of ideas for elevating it and evolving it. And I’m so excited. And so that is coming in the new year. I start my lease in January and we’ll do a little build out and then it will be a whole new game. All right. So today I want to talk about this concept because this has come up many, many times for me in the last few weeks in different conversations and specifically with one of my VIP clients.

And I also think it’s a theme as we go into 2025. I think that this highlighting of the importance of depth, that’s what I want to talk about, and why more does not equal better in a lot of cases or equal more success, more money, better marketing strategies. So this is a theme that i’ve had talking to people and even a mentor of mine who talks about depth in a totally different way. And i think we’re kind of entering an era of depth of the importance of depth to stand out to create that connection and ultimately create success in your business and relationships.

Because I think we’re in a season where people are craving depth because of the large amount of noise that exists, especially online. There’s so much noise that creates overwhelm and just overstimulation. I think that now people are at a point where they’re they are continuing to get more selective with what they consume, but are also looking for that depth for it to stand out. So let me backtrack a little bit. I was having a conversation with one of our VIP clients who is, their whole team is on the call, very typical entrepreneurs and Filled with ideas filled with different visions different things we can do and and gravitate towards let’s do it all let’s do it as fast as possible and I really resonate with that because I am often similar to that

And we were talking about their social media strategy for 2025 because these high level VIP clients, we have a few of them that I actually manage their marketing, but we also do everything. So we do their email marketing, their social media, all of it. So we’re talking about their social media strategy.

And one of them was like, I think that we should expand and we should go on all these platforms. LinkedIn, YouTube, they’re not currently there. LinkedIn, YouTube, we’re already on Facebook and Instagram, maybe X slash Twitter. And they were talking about, you know, Gary Vee and how they were watching this thing. and how this would be a good idea and a good strategy to reach more people and reach more of their audience. Like for example, they haven’t tapped into LinkedIn and they want to reach more of their audience on LinkedIn because they believe their audience is there. And while it’s not a bad idea, I kind of jumped in and stopped everybody. And I was like, I think we’ve only been working with them for about three months. 

And I said, I think we need to overhaul the Facebook and Instagram social strategy first with my ideas and then focus on going to one new platform and then another in the future. But if we try to do all of these at one time, we’re going to do none of them well. And we need to create the depth and the intention in one place before we move to the next because yeah this isn’t just about social content creation, but in this example, I was like, just taking one piece of content and putting it everywhere is not strategic. And I know that there are some people that teach this, even smart people who I respect in the business space teach, take your content and put it on all these platforms, just post it there.

And that that is better than not having it there, essentially, is the way that they teach you. And I actually disagree with that. I think that you are going to be better off focusing depending on your effort, like depending on not your effort, but the resources you have to put effort into this. I think you’re going to be better off with the depth and intention behind one core platform to start. And then, sure, you master that. You master the support, having a team support you with it. You master being able to do that well and also continue to keep it fresh. And you bring the depth to that strategy. You bring intention. You bring really being strategic with what you’re doing and remembering why you’re doing it and not just doing it to check the box of posting on Instagram. Once you master that, then okay, you can go to another platform. But you can’t, you know, this client, I said, you can’t compare even remotely close yourself to Gary Vee, who probably has 10 plus people full time working for him to create his content.

And same with, there’s another industry, Alex Hermosi’s book, $100 million dollar leads. When he talks about the social strategy, this is what he talks about. Put put it everywhere. And I love most of what Alex Hermosi says, most not all, but I don’t agree with that. I think that depth is important today. I think that maybe that would have worked like eight to 10 years ago, posting everywhere because there wasn’t as much noise. Now this is not just about social media. This is really about anything in your business and your marketing. Cause if we could also take this and compare it to, let’s say you’re thinking about launching two funnels or two offers, two different strategies. And you’re like, I know both of them are good. And you do that thing that we do as entrepreneurs where we convince ourselves that we are the exception and we can do both of these things because of XYZ. And so therefore we’re going to do both of them. And what ends up happening is resources are spread too thin. Even your own time and energetic resources are spread too thin. And now both of them are not doing well.

And I’m sharing this because this is also a lesson I have to continually come back to because I can accidentally do this without meaning to and catch myself three, six months down the line and be like, Oh, that’s why this thing isn’t working as well. Or it feels like we’re spinning our wheels because we’re trying to do too much. It’s obviously also this fine line of like, yes, you have to stay fresh. You have to stay innovative. You have to really constantly put energy and intention into your marketing, but that doesn’t always mean more or new. It can also mean depth within something that is already working, which I think we’re sometimes bored of, or we feel like, well, that’s too simple. That’s too easy. It’s not going to work so when When I also look at other entrepreneurs and and strategies I’ve created, I can’t tell you how many times there are entrepreneurs who come to me and talk to me and they’re like, well, I have these two offers and I want both of them to work and I’m basically going to accept nothing less but both of them working and I will do whatever it takes and I’m moving forward with creating two funnels, two different strategies, and launching both of them and 90% of the time or maybe even more, it doesn’t work or it doesn’t work as well as it could because you’re not allowing the space for depth. And we have to understand the rule that whatever you say yes to, you are saying no to something else. So if you imagine, let’s just use the example of two different funnels and two different strategies.

If you imagine executing both of those, right? And the limited time, money and energy that you have to put into both of those. Now imagine if you took one of them and you took all the time and energy and money that you were putting into that and you put into the other one and you now had double the time, energy and money for that one. Would it do better? Yes. Now I will never make a blanket statement. So I’m not sitting here saying you can never have two funnels or you can never have two offers. There is always nuance. There is always things to consider. Are they both working towards the same bigger goal? Is one tapped out or you really need to capitalize on a different part of your audience? Like there is nuances.

But every single time you consider doing something, launching something new, creating a new strategy, expanding to a new platform, launching a new content type from YouTube to podcast, whatever, every time you consider one of those things, you have to consider what will this take away from? And if i were to take the energy in the effort and put it into. The things that are working or these other things would it be better for my business. Is this taking away from something that is more important is this taking away from me being able to have depth.

So when you consider your marketing strategy, and I want you to kind of break it down and look at it from your content and your audience growth. So that is any content creation you’re doing, any social media, anything you’re doing to grow followers, but also not just followers, people who consume your content.

And then look at your lead generation. What are you doing to grow your list? Do you have too many funnels and none of them are getting enough time and attention? Do you have too many other things going on that you don’t even have a single good lead generation funnel? And then when you look at your nurturing, what’s happening with those leads? Are you taking care of them? Are you communicating with them? Are you nurturing them? Are you staying top of mind?

Are you bringing them back to your offer? And you look at your sales conversion and and the messaging around it and the energy going to it. And you look at all of that, I guarantee you. If you look at what you have right now, you would see plenty of holes, plenty of opportunity.

And so the next time you consider something brand new, new offer, new funnel, starting a podcast, all of those things that we have a million ideas as entrepreneurs. We will never have a shortage of ideas. The next time you consider one of those, ask yourself if that is going to be more effective than improving what you have. And sometimes the answer might be yes. I’m not saying it’s never going to be yes. I am saying,

It is easy to trick yourself and think that more will equal success. More social platforms, more funnels, more emails, more, more, more. And we do this in many different ways because it makes us feel like we’re making progress. It makes us feel like we’re being productive. But we within that, chase for more and thinking that that is the goal We oftentimes lose the depth, the intention, and the strategy. So here’s the thing. I’ve learned this the hard way many times. You guys even saw this year, I had too many offers. I went down to two offers. I had four. I had way too many and it was complicating things and I made this mistake without realizing I was making this mistake until it was like later on. And I was like, of course, that’s what the problem is. And I did it again. It’s one of those things that we are so good at convincing ourselves. So we really have to be aware of it. So I’ve learned this the hard way many times. I can usually spot it in other entrepreneurs easier than I can myself. So having perspective from somebody else is oftentimes really helpful.

I’ll tell you the other thing that’s helpful is surrounding yourself, whether it be your team, a coach, Somebody who you regularly run by what you’re doing in your company, in your business, in your marketing, and they are really good at depth. So one of the girls on my team, and she helps me run my marketing. And then she also helps me with these VIP clients. I’m amazing at the visionary, the strategy, like a typical entrepreneur heard one of her jobs is to filter my ideas and question them and go. Okay. Well, wait a second. If we do that, it’s going to take away from this. And I think that this is going to be better. And so we shouldn’t do that. We could pause on that. And so I have learned to surround myself. I do it with my team. I do it with mentors.

Even honestly my husband i would say i didn’t do that on purpose but he is very good at depth and i’m not i’m like minimum effective dose tell me what i need to do and so we complement each other in that way but i have found that having someone who has that contrast with me and regularly listening to their perspective and running things by really helps because I know myself and I need the contrast of depth with my ability to take massive, fast, constantly moving action

and chasing more. I’m always going to automatically want to do that because it fulfills me. It makes me excited. I like new. I like challenge. I like going for the next thing. I need to compliment and contrast myself with depth. So I know this about myself and a lot of entrepreneurs are very similar with this. It’s rare, but it it also does exist that I meet entrepreneurs who lack this.

I actually have a friend like this. He lacks this ability to take action, fast action and the speed and the new ideas. Like he has the ideas, but he doesn’t act on them because he has this depth and he is overthinking and going into such detail about something that it takes a long time for something to get done. So he needs to offset his mentorship and his team and support around him with someone who doesn’t have the depth necessarily as their number one priority, but they have the speed and the ideas and the taken and run, make it happen, build the plane as you fly. All that to say, let’s bring this home.

The chase for more in your business and your marketing, more funnels, more offers, more strategies, more social media platforms, more content, more, more, more, does not always equal more success. And every time you consider adding on an initiative, a strategy, a project, run it through the filter of what will this take away from? And sometimes the answer will be yes, it’s worth it. And sometimes it will be no. And then when you take inventory of your marketing and you look at your audience and your lead gen and your sales conversion and your nurturing and all those pieces, ask yourself where there’s more opportunity for depth for not doing something new and adding volume but adding depth and quality. And I guarantee you, you’ll find some ideas.

We have had incredible sales weeks, the last four to eight weeks in my company. Last week was probably our, maybe our best week of the year. It was crazy. And I actually contribute it to being so focused, being able to go deeper, doing less, not trying to overpack what we’re doing. And we scaled back to two offers. Because I made this mistake this year, right in front of you guys. And I didn’t know I was doing it when I did it. Cause I convinced myself I needed all of these offers and I tried to serve everybody. And now we have one done for you and one done with you, which is all the way back to what we had like five years ago.

And I, hopefully this lesson will stick for me, but more does not always equal more success. Depth has to be included in there and has to be considered in there. And at the beginning when I talked about, I think we’re in a season where this is priority. I do think that people and the way that they want to consume need below the surface. They need that depth in your messaging, in your content, in in what you produce because it’s the only way for it to stand out. And I don’t say that to be like, let me overwhelm you with how much work needs to go into something like a social media strategy, like a funnel, like a podcast, but it’s actually just an invitation to say this is why you should actually do less volume and bring more depth and intention and strategy to what you are choosing to do so that you can make sure it stands out and connects and converts. All right, everybody. Thank you so much for tuning in. I hope this got you thinking. I’ll talk to you on Thursday.