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She’s selling tickets to her wedding, turned her fake arrest into an award-winning documentary, and built multiple businesses by doing the exact opposite of what everyone else does.

In this episode, I’m joined by Marley Jaxx—an award-winning filmmaker, powerhouse content creator and disruptor in the online business space. From her journey as a dental hygienist hiding in bathrooms to create content to building (and losing) a successful agency, to healing cancer naturally, Marley’s story will challenge how you think about business and authenticity.

We dive into the psychedelic therapy breakthrough that transformed her relationships, finding love after divorce, how she’s monetizing her wedding as a business case study, and why being polarizing has become her greatest asset. Plus, the real story behind her fake cancellation experiment that fooled everyone—including immigration officers.

Key Takeaways:

• How embracing controversy (the right way) can become your biggest competitive advantage
• How to build immunity against criticism and negative feedback
• Why building from pain vs. love creates completely different business outcomes

If you’ve been playing it safe or struggling to stand out, this conversation will show you how to build a business that’s both profitable and authentically you.

Connect With Marley Jaxx

Instagram
YouTube
Wedding Invite

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READ THE EPISODE TRANSCRIPT

Marley Jaxx: Alex’s program was such a gateway drug for me. I was like a dental hygienist hiding in the bathroom, creating content for my clients. We are selling tickets to our wedding. As soon as people hear that, they’re like, that’s genius. Or WTF entrepreneurship is like riding a lion. So people will point and be like, wow, look at that guy.

He’s riding a lion. Meanwhile, you’re like, how the fuck did I get on this line? How do I get off without it eating me? The documentary was an experiment to get myself canceled.

Emily Hirsh: Yay. All right. I’m so excited. How cool is this? How cool it’s been years. We’re different women now. Absolutely. Yeah. Very different. We just looking four years since we’ve actually even talked to each other. Seen each other. Yeah. But we’ve also, I feel like known each other since the beginning ish. Each other’s were baby entrepreneurs.

Marley Jaxx: Yeah.

Emily Hirsh: In Alex’s program. And so yeah, we’ve changed. A ton.

Marley Jaxx: Alex’s program was such a gateway drug for me.

Emily Hirsh: Yeah. Yeah. And, and that was like, yeah. The beginning of, and we’ve both like pivoted so much since then. Mm-hmm. And life has changed. Business has changed over and over. Yeah. I can’t wait to get into all this.

I know. And I feel like this was so meant to be, ’cause literally, I don’t go on Facebook very much, but for whatever reason on Facebook, like the algorithm shows me your stuff. Great.

Marley Jaxx: That is what we always want.

Emily Hirsh: And I saw that you were coming to Austin. Yeah. And I was like, oh my gosh. And so here we are.

Perfect. So perfect. Yay. Well, let’s start with a little bit of your story, then we can catch up on all the things that I wanna dig into. But I. I think for everybody, like let’s just start with where you want to on your

Marley Jaxx: entrepreneur story. I was a dental hygienist who was bored of cleaning teeth every day.

And my dream was always I wanted to make movies in Hollywood, but like, I didn’t give myself the permission to believe that that could be possible for a little Canadian girl like me. Actually this is a cute story. When I was a kid, I used to have the American National anthem printed out on my wall to memorize it, dreaming of the day that I would one day live in America.

That’s amazing. So I could be close to Hollywood and I was like, I had a vision board before I realized what a vision board was, but it was the American national anthem as a kid, as a that, yeah. Wow. Yeah. Yeah. That’s cute to think about. And now I live

Emily Hirsh: in America.

And kind of do like, I mean, we’re gonna tell all the stories of the, the movies that you Oh yeah.

Like you have, yeah. I mean, in your own way, fulfilled that dream. We’re gonna talk about that

Marley Jaxx: and so much more and more that’s coming. Yeah, we’ll totally get into that. But yeah, I was a dental hygienist and I did it as like a fallback, you know, I’ll do this while I figure out what I really wanna be a, give myself permission to actually do what I want to do.

And I started doing social media for the dental office on the side, just ’cause I knew how before that I’d worked in radio and television, a little bit of things here. So I just knew how to create stories and post on the internet, make stories for businesses. And from there I just got referred to so many clients.

Like the dentist was like, oh, do you wanna do for my friend here, my friend here? And then all of a sudden I had a business overnight and was like, I should probably learn what I’m doing. I joined some Facebook groups, I learned about funnels and ads and all that stuff, and started a YouTube agency. And then eventually I was like a dental hygienist hiding in the bathroom, creating content for my clients, and then going out and cleaning teeth and coming back and, that was, that was the gateway into entrepreneurship, which then isn’t it such a fun game? Like you really understand who you are and you had no idea that that was gonna be the path. But like years later, ended up going through a divorce and finding therapy after that and realizing all the, the wounds and the baggage and all the things that were, you can’t read.

The label from the inside brought me to America, which I’m so, I love living here and found the love of my life. We’re getting married in a couple months.

Emily Hirsh: And we’re gonna talk about that. We’re gonna talk about disrupting that industry. We’re disrupting the wedding industry. That is Marley in like a nutshell as a disruptor for sure.

Yeah. You are very good at that. Thank you. Yeah. And it’s so fun. Yeah. Yeah. You naturally, you naturally are so good at Yeah. Like really creative ideas. We’ll talk about the movie and how you did that thing with Dan Henry where you fake getting canceled. Right. I watched that. So we haven’t talked, but I’ve been following.

Yeah, yeah, yeah. So was that, so we joined a program together Alex Sharpen program and that’s how we met. Yeah. And that was the business, right? The YouTube agency, your introduction into Yeah. Business, yeah. Online and then we Inner Circle. Were you in Inner Circle? I was Inner Circle, yeah. Yeah. We, we also were in those programs together.

Yeah. So, and I remember, so tell me like, let’s talk about that a little bit. The agency, that was the first thing you did, which I feel like was, lemme take my skills that I’m really good at and kind of start offering it as a service to other people. Yeah. And. What was that journey then? It’s

Marley Jaxx: funny ’cause my dream was to make movies and I was like, oh, I’ll make videos for businesses.

Like, that’s pretty much you. It’s so funny now that when you’d ask kids what they wanna be when they grow up, they’re like a YouTuber and that wasn’t a thing when we were Right kids. Like, what, what is that? Influencer YouTuber thing. But yeah, I would make videos and content for other businesses and like authors and speakers and even like, plumbing companies and turn their, their team into a pub, a personal brand, which is really cool.

And yeah, I was growing the YouTube agency, but I was, I didn’t know how to build a team, so it was like all me, I and I would fly. To all my clients. And I spent 180 days on the road one year and was hardly ever home. And I just I filmed like six months of content, three days, and then I would produce it for them over the next six months and then go back to them and film another six months.

And it was great, except that I was exhausted and was like, what does it mean to have a business where you like, are an owner?

Emily Hirsh: Yeah. And you, so you decided to shut that down, right? I’m remembering the story like where you also were tied on like the margins and you shared that publicly and like Yeah.

Running an agency. And so what was that? Well, what

Marley Jaxx: happened with that was I, yeah, I was like exhausted from being on the road and I kept hearing, you know, group coaching programs. So I was like, okay, let me put, put together one of those. How hard could it be? I didn’t know what I didn’t know. And so I, I built this whole program before selling it, which now I know you validate something and have a beta and all that, but I like created a webinar that I’d never done before.

I dumped money into ads without knowing what I was doing. I hired a team, I hired a copywriter. I hired a salesperson before I had even validated what was ha, I just didn’t know what I didn’t know. And I have this, it can be a superpower, but this delusional optimism where I’m like, it’ll work out and I’ll keep at it until it does.

But it doesn’t work that well when you’re like, dumping money into ads, like you have a limit. And so I totally flipped upside down and I luckily still had the, the revenue from the done for you clients. But while I was trying to build this coaching program, just totally tanked. And sharpen was the one that amazing man got on the phone with me at like midnight and was like.

You like triage, you have to stop the bleeding. You have to fire everyone. And you have, because if I fired everyone and turned off the ads, I was right side up again. But it was like this attachment to, no, but this is the way that I was gonna do it. And I’m so glad that he talked sense into me. ’cause I, if I would’ve kept going, I could’ve lost my house.

Emily Hirsh: Right. What, what do you feel like the biggest lessons in that experience that have impacted you now as an entrepreneur? ’cause obviously like going through those. Hard seasons, which I have many, many times. Right. Like equips us for the next thing. Totally. So from that kind of, what were the decisions you made from there and things you learned so that you didn’t repeat that in the future?

Marley Jaxx: Yeah. All that debt was like a big tuition I paid to learn those lessons of knowing your numbers. Know your profit margins and if you’re in the red, don’t stay in the red. I just, I was like, you are just one funnel away. And you know, you hear of these people that work for so long and then it hits and they make a million dollars overnight, and I’m just determined that that will be my story.

Well that can still be my story without sacrificing my financial and, you know, my home security stability. So yeah, now I’m like a lot more smart with, Hey, don’t make sure you have profit and sure try things and you can invest in things, but if it doesn’t work, it doesn’t mean. Just keep

Emily Hirsh: plugging away.

I feel like when it’s, when it’s just you, it’s a lot, that beginning time, it’s a lot easier to be like, just keep, keep going. Like keep figuring it out. Yeah. And like make those type of decisions. But then once you do have a team and you have overhead, you almost have to slow down the, the decision making a little bit and make it more intentional because of how much it impacts, like when you have employee families to be Yeah, and the overhead like.

When it’s just you, you really can, you’re in that like hustle and figure it out. Throw a spaghetti at the wall phase. Yeah. And then you come out of that and you have to be more intentional with, with the decisions. Yeah.

Marley Jaxx: I had to let go of people that I had met their families, I played with their kids and it’s not just a Well see you later, it’s now they’re in this survival mode to try to figure out how to feed their families.

And I felt that pressure for sure.

Emily Hirsh: Yeah. And, and I feel like that is such an initiation to entrepreneurship. Yeah. Like going through a losing money, you know, whether it’s a quarter or a month. Like it happens Yeah. To all business owners and it, and you go through seasons, even as your business grow is where that becomes a reality.

And it’s almost like that is what causes you to then make decisions to get back into a good place. Mm-hmm. Because if we never had those seasons where, hey, our profitability isn’t good or this isn’t working, you know, these metrics aren’t good, it’s like we wouldn’t make decisions to change that. You actually need those Yeah.

Situations to. Make the deci make the decisions. It’s all about how you respond to it. Sometimes

Marley Jaxx: being backed into the corner is

Emily Hirsh: the most creative position to, to work from. Totally. If everything was good all the time, you’d just keep doing the same thing. Right. You would never be, you would never be forced to innovate, forced to make hard decisions.

Yeah. So I think that, yeah. I mean, I’ve been there too, and it’s, it’s an initiation.

Marley Jaxx: Yeah.

Emily Hirsh: And I, I feel like, I don’t know if this, this was you too, but I feel like I had this very naive. Thought that like, once I was successful, I’d always be successful.

Marley Jaxx: Oh, yeah. Right. Well, once I hit this milestone, smooth sailing, like I think of the Mario World Party.

Mario Party or Mario, those games Yeah. Where you’d hit the, the checkpoint, the little flag, and then if your character died, you’d always just be back at that last checkpoint. Right. And Right. That is not, it’s not how it works. It works. Yeah.

Emily Hirsh: That is for sure what I thought. Yeah. When I was in, like, once I hit a million smooth sailing, like, I’m good.

I’ll, I won’t go less. No. Why are we,

Marley Jaxx: what do you mean? Business is stressful? Yeah.

Emily Hirsh: With you and all your money. Oh, it’s actually like even more stressful. Yeah. I mean, it’s amazing. You get more freedom, all those things, but it’s like. You’re constantly having to innovate. That is the game of entrepreneurship too.

Especially, I mean, how long ago was Sharp’s program? Like eight, seven years ago. So much has changed in the industry, so, and there are so many businesses who are no longer even in business that we knew the people we grew up with. Yeah. And so to, to be here for, I’ve had my business now for 10 years is like you’ve been through a lot to still be.

Online. Yeah. And operating. Yeah. And, and, yeah. And you also started so young. Yeah. Yeah. So, so I’m 30 now. Oh. And so that’s the last time I saw you was your

Marley Jaxx: 30th birthday. Yeah. Yeah. So we’re Not that we’re not, no. But just, we’re not that far apart. I always saw you as like, she’s this like prodigy, that she started her business so young and is crazy successful.

Emily Hirsh: Yeah. I

Marley Jaxx: was young.

Emily Hirsh: Yeah. Young with young, with kids. With kids. Yeah. Yeah, yeah. I was like in sharpens program with Ella. Like remember I’d bring her, bring her to all the events. Yeah. Yeah. She’s now eight. Wow. Yeah. Okay, so I rem I’m remembering pieces of that story, but you went through that, you had to shut it all down.

And then you did something next that became really successful fast.

Marley Jaxx: I did a challenge that was great. I called it the 21 day Infinite Impact Challenge, and I loved it. It was like a $47 challenge. And then on the back I tested a few things. One, one time I went to a 9 97. One time I went to a 10,000 to a 2,500.

Like I switched the call to action at the end of it. But I am real. I love long, longer term challenges. Even now, I have a challenge that, it’s funny, people put out these like three day, five day. I’m like, I have a 30 day. And it is awesome because also how long does it take to install habits? Typically like 21 days or something like that.

I know that that number can change depending on what you’re installing, but like I form really deep relationships with people that then by the end of the 30 days, it’s like. An obvious next step to take it to the next level. So that, that was like a, a great foundation for a lot of what came in the next years was this 21 day challenge that evolved into the coaching program.

And it was also the failures and trying to do a webinar that allowed me to pitch from a challenge. It was a paid challenge. Yeah. This is a

Emily Hirsh: paid challenge. Yeah. Yeah. So paid challenge into a higher ticket. Yep. Offer. Yep. And you’re still. Doing that strategy today. Yeah. With different offers. Just, it’s just evolved.

Yeah. Yeah. And how did you, like what steps tactically did you take to make sure this one was profitable and prove that offer? Like what, what was, tell me that decision of going from letting the team go, shutting it all down, turning off the ads to, okay, this is the next thing we’re gonna do.

Marley Jaxx: Mm-hmm. I think I was just, I was asked so much for a course and I was also scared of selling high ticket then, ’cause it didn’t, you know, I did the webinar a few times and it didn’t work and I’d lost my shirt so much.

So I was like, alright, I’m just gonna do something like bite size that I think there’s also this confidence that comes when you’re like, oh for sure this is worth $47. I could have sold this for $3,000. So it was also like my tiptoeing into my confidence with it so I could easily sell something for $47.

And then because I spent this time with them over 21 days and had relationships, I then had the confidence. That I could then pitch. What I didn’t know at the time was that’s just the warmup process, like that was nurturing. And I think what I did before that was just assume, oh, you can just run ads and someone come to a webinar and it’ll convert.

Well, what about the rest of the nurturing business ecosystem? And I think that’s naturally what I’m good at in content is I’m really good at building relationships and nurturing. And I’m good at converting when, I mean, isn’t anyone good at converting when it’s warm? But I had to realize my superpower is actually in the nurturing part.

Emily Hirsh: Yeah. Did you have any, like, what was that like mindset wise after you just had, you know, like you said, I lost my shirt. Like Yeah. How did you have, or did you struggle with the confidence of like, what to do next and kind of questioning that? Or did you just go like, I’ll figure it out and I’ll just try this?

Marley Jaxx: What was really interesting was my marriage was falling apart at the same time. So it was like I failed in the business and my marriage is struggling and all the respect to my previous marriage, but like we got married when I wasn’t an entrepreneur, so I had a huge identity shift. He signed up for a marriage where I would’ve been a dental hygienist and had food on the table every day when he came home.

And that was the lifestyle that he want wanted. And so it was, so that was, and I caused a lot of chaos in the business and just wasn’t what he wanted. And so there was this like tension of, well, I wanna build this, but my marriage is struggling and do I go all in? And then it was just like, it was, there was sabotage, self-sabotage.

And I eventually had, it was so interesting though that when my, when I knew my marriage was ending, the business was a great coping mechanism. And I, in good and bad ways. In good ways. It’s like, well, it gave me purpose in bad ways. I built from pain and continued to let that be a fuel source for me that you know, I’m in pain, so I’ll use this as something that can externally validate me.

And then when my marriage ended and it was like all over, I, I kept hitting these walls of like, I’m never gonna be, I was, I dated a guy after my divorce that in my mind was like, oh, this is gonna be my happily ever after. He is nothing like my ex-husband and he’s an entrepreneur too, so we’re like, he’s gonna, you know, we’ll, we’ll understand each other and it’ll be all happily ever after.

And when it didn’t work, I super spiraled and really internalized. His, he was quite emotionally unavailable, which I learned that I was really attracted to emotionally unavailable people all my life. Therapy is so great. Like I, if I didn’t go through this divorce, if I didn’t have entrepreneurship as this, like sharpening stone for me, would I have, like, how would I ever figured, I eventually, I hope I would’ve figured it out, but man, I just really internalized that as a reflection of my self-worth and again, Charfen.

Wow. Like to the rescue. He encouraged me to do some psychedelic therapy, which was absolutely life-changing for me and I. I’m saved my life. When was this? What year? 20. 20. Okay. So also while

Emily Hirsh: world was falling apart. Yeah. Yeah. So that was in where marriage was falling apart. Yeah. Then you had a relationship after that was tough.

And did it make you question your business at all or question what you were gonna do next? Or did you ever question entrepreneurship?

Marley Jaxx: No. I, I loved what I was doing. Yeah. In entrepreneurship. Like, I never thought that I would was quitting, but I kept, what I, what I kept bumping into in relationships was I was attracted to emotionally unavailable men and also friendships.

Like I had friends or previous bosses or people in my life that there was that tension with. And what I found was I, I was always trying to judge myself based on my accolades of like, well, why doesn’t he love me? I. Have this business and I have this success and I have this status. So like, why doesn’t he think that we’re perfect together?

Why would I want someone to judge me by those qualities? But that was kind of, that was how I was validating myself. Yeah, that’s

Emily Hirsh: how you were judging yourself, which is

Marley Jaxx: Yeah, which was so telling and Damn, I’m glad I got that lesson because at the same time, so when this relationship didn’t work out with this guy I moved to Boise where my best friend lived and she said, just come, come live with me, you know, during COVID.

So come stay with me and no expiration date, just. Don’t be alone up in Canada. And Steve Larson, my now fiance, a little spoiler alert he, he lives in Boise too. We, he was, he and I were both going through divorces around the same time. Funny. We actually went to the same therapist, so sometimes we’d cross each other in the parking lot.

Oh my gosh, that was

funny. Yeah.

Marley Jaxx: And you know, we just started talking and, and when he started to pursue me, I was like, you’re so awesome. And like on paper, we would be so compatible, but you’re just not my type because my type was narcissist, manipulator, cheater, abuser, because I didn’t believe that I deserved stability and healthy love.

I didn’t even know what healthy love was. I thought that chemistry was. The toxic

Emily Hirsh: attraction. Yeah. And something I’ve learned is we can only attract the same level of the emotions we put out. Mm-hmm. Right? Like, so we can’t be met on a higher emotional level than the emotions that we experience. And like our emotions are actually what are dictating everything happening is like how you, the energy you put out basically in your emotions.

So that makes total sense. Like you. Couldn’t attract that and, and be attracted to that until you shifted that Yeah. Within yourself. Yeah. So you, you met Steve and then, and then you did psychedelics like soon after or, yeah. Okay. Let’s just go into this story.

Marley Jaxx: Yeah. And I’m, I am big fan of psychedelic therapy.

So I, I was just spiraling. I was going to a therapist three times a week and crying over the same thing. And I’m like, logically, I’m like so sick of hearing myself say this, but I just can’t integrate it emotionally. And I would be like why? Why doesn’t anyone love me? And will I ever be loved and will I ever be happy again?

And what’s wrong with me and why am I not good enough? And here’s all my accolades. So like, why isn’t it equating to love? Hello? And so Sharpen loved that man. He’s like, you know, I think maybe if you’re open to it. You should try some psychedelic therapy. And I was like, what drugs are bad? Like growing up in Canada, I was just, you know, not even in my, on my radar.

I didn’t know what that was, but at the same time, I was dreading waking up every day. So what did I have to lose? And I just did a ton of research. Tucker Max has some really great articles on his journey into psychedelics and MDMA therapy and I was like, what do I have to lose? And so I got on a plane came to Austin where I worked with a, a nurse that she, she did the session with me.

It was a full day and it was like boom, five years of therapy in a day. Everything I came in with, I left it there. And sure there was still the integration and stuff after, but in that session I was like, I love Steve Larson. He is healthy love. Like that is healthy. That is everything that I’ve been saying that I want.

But didn’t believe was possible. And I have it here in front of me and I’ve said no to it because I didn’t think that it was health. They didn’t think that it was real or didn’t think that I was attracted to it, but the problem was me. And so I came home from that still. I mean, I, you come out of the medicine and you’re like, is that real?

Like, what? But I came home with this, you know, little butterflies of like, okay, wait, I think I’m at Attract. I think I’m very attracted to him. And

Emily Hirsh: we started dating like a month later. Wow. Okay. So you did MDMA? Mm-hmm. That was the first one. I’ve also done an MDMA and yeah, it’s amazing. Yeah. Yeah. And so what did integration look like after that?

Marley Jaxx: So I still went to my therapist. Not three times a week anymore, maybe once. And so he, it was so amazing to integrate and realize what I saw in that session that helped like a chain reaction. I was able to see all the pattern of emotionally unavailable people that I was attracting into my life because of my need for validation.

And what was so great was the nurse that I was doing this with would, you know, prompt the questions to try to facilitate, like, let’s find the root of that. And I couldn’t find the root of it for a long time. ’cause I was like, I had a great childhood. Like my parents are together. I, I was very loved, you know, like I, I had a great childhood, but then we were able to find.

My parents had me a little young and I was a surprise, and my mom was a working mom and she was also like high standards that she wanted to cook every meal and sew every Halloween costume and all these things that she wanted to do. I can see that like the, the correlation to, of like the high standards that I have in my life.

So I thank her for that. But as a child, sometimes, you know, you’re, I don’t, the child doesn’t care who’s making the meal and who, like, they just want you to be on your knees on the floor playing with them. And so as a child I internalized that as I need to be good enough to get mom’s attention. And that created a chain reaction in so many other relationships and how amazing.

To learn that and that to see, oh, I just misunderstood it and so I can change it. And it changed everything, every relationship moving

Emily Hirsh: forward. Yeah. I mean, because that, that awareness is the, is the first step to it. Right. And then, and then else, do I not know? Right. And yeah, like our programming and, and saying, okay, once I have that awareness, now I can choose mm-hmm.

Something different. And I think, I think with psychedelics first of all, doing it in a respectful setting is obviously Absolutely. Yes. So important. I mean, I think the current state of them, there’s a lot of misuse Yeah. Of psychedelics, especially here in Austin, which is what happens when something becomes popular.

Right? Yeah. And then people use it as an excuse is like, I’m doing medicine. It’s like, no, you’re, you are using it as a drug, but, or bypassing. Yeah. Yes. Used not actually integrating when used in a very intentional setting with someone facilitating it. It can be incredible. The integration has to follow is like the other core piece.

But I think, you know, my, my summary of it is it just allows you to access a piece of you that you, it’s very challenging to access otherwise, especially in the beginning of a healing journey. Mm-hmm. That, that’s my opinion. Like now, I don’t know where you’re at now with psychedelics, but I feel pretty complete with them because I feel like I can access that now because I’ve broken a lot of those barriers.

Yeah. That. You know, go back. I think that I did, MDMA was the first one that I ever did as well, which is like your heart, I think it’s a healthy one to start with. Your heart just like opens and ev you know, you see the pain that you’ve experienced in your life through a lens of love was my experience.

Yeah. That was part of my experience and I think it is a great one to start with because you really can’t like, have a bad trip on MDMA, like

Marley Jaxx: Yeah.

Emily Hirsh: You know, I mean, maybe I’m sure you could use it irresponsibly. Yes. But things like ayahuasca, you could have a bad experience. Yeah. Right. You have to be ready for that.

So, and, and then what it does is just, it is like years of therapy in one session. It can be when used in the right setting and, and with the right intention and just break down. Especially for people like, this was me where. It was really hard for me to get out of my mind, like get, break the walls of control that I had around.

Like, I, I’m not even gonna go there with those thoughts and those, those feelings and that, and that’s what psychedelics allowed me is to access a different part of the brain, a different perspective within minutes. You know? And that’s why it’s like years of therapy, because you could talk forever in therapy and you’re right.

You’re still not gonna get to the somatic piece logical. Mm-hmm. You know, and out of your mind. Yeah. And into your body. So yeah, I wanna say there’s a lot of people who come on here to talk positively about psychedelics, but then I’m always like, okay, let’s make sure you preface with that’s with the impossible, important beats of it.

Yeah. And where are you at now with it? I’m curious, like, set your journey with

Marley Jaxx: psychedelic. I still like psychedelics. I, I do it with a facilitator MDMA or others now. MDMA and sometimes ketamine. Ketamine, I haven’t liked as much. It’s like, feels sharper. I don’t know. I’ve had great results with. Both.

But yeah, I have a, a facilitator that I work with for MTMA therapy maybe a few, couple times a year. Yeah.

Emily Hirsh: And did, had, did you do things like ayahuasca? Yep. Did you try that? Okay. Yeah.

Marley Jaxx: Tried that too. And I had great experiences. I’ve had, I had one that was like a little scary, but it was also very revealing and I, I trust the shaman that we worked with, but I don’t feel called to ayahuasca anymore.

Emily Hirsh: Yeah. And I think, do you feel like you need it less, the more that you do the work? Totally. Yeah.

Marley Jaxx: Yeah. I think the most powerful question that I ask myself is, what else do I believe that I haven’t questioned yet? I love that. Yeah.

Emily Hirsh: It’s so important that we question. Our reality. Yeah. Which is not really reality.

You

Marley Jaxx: know? Why do I believe what I believe? Where did that come from? How is it serving me? Should I hold onto that? What would I, what would I replace it with if I let it go? Yeah.

Emily Hirsh: So good.

Marley Jaxx: Yeah.

Emily Hirsh: So, okay. So you found the psychedelics, you went back, started dating Steven. Mm-hmm. This was in 2021. 2020. 2020. Yeah.

Okay. Wow. Time just goes so fast. I know. Yeah. Okay. And so what did business look like? Because obviously you guys merged together, right?

Marley Jaxx: That was much later. Okay. Yeah. But business was still, I, I did have the YouTube agency. I still had some done for you clients, but then I had courses and coaching programs, and I did that for several years.

And then we, Steven and I were like, you know, obviously very,

you know,

Marley Jaxx: we were living together at that point and we had. There was, we, we were hanging out with the hormo and they were encouraging us to, you know, why don’t you guys go into business together? And, you know, couples that work together stay together.

They didn’t use those words. They were much more profound than that. But we questioned it for a while and we were like, do we wanna work together? Like we do have a lot of skill sets, would that, you know and it’s funny, my biggest fear in working together was I was like, I don’t wanna lose myself next to him.

And now when I, when I hear myself say that, I’m like, what does that even mean? Like, I, I was worried about Steven being like such a, he’s such a strong personality and he’s so profound from stage. And I think I was worried that it would dull my shine and brighten his, which at the time I, like, I didn’t realize I was looking at it competitively of like, I, you know, I, how do I appear?

And now I’m like. I’m great if he takes the stage and I don’t, there are time where, where I will and he doesn’t. And it took us a while to tiptoe into business together. And we did actually, we ran a YouTube agency together for a while, but at that point, like I was already, the YouTube agency stuff was exhausting to me.

And I still do have a YouTube agency that I, I partnered with, but I don’t do the fulfillment anymore. But the fulfillment part, especially after like, I think I was just exhausted from traveling so much and doing it and client work is, is a whole different beast, you know? Yeah. Tell me about it. So I was just like, I was over it at that point.

And and so it was the wrong business model. So like we started that and then we’re like, eh, actually let’s not do that. And then we did go back to separate businesses and then when we came back together, actually at the beginning of this year after we got engaged, it was like all green lights.

It was the right business model. It’s the right team. And we are also such different people. And our skill sets just like work really well together. His strengths. My strengths where we need support, we pick each other up and it’s, it’s, it was, it was great that we had like the taster of what it was like to work together before and then come back to it now.

Also, at the time we were working together before, this was crazy, so we launched the business like January, I dunno, it was 2022, December 23rd, 2021, I got diagnosed with cervical cancer. So it was like diagnosis. We also moved bought a house, started the business, and then we’re running this business model together that I was like, I don’t really like agency work anymore.

So it was also a recipe for disaster. And I was in trauma. Like, I actually don’t remember very much of that season. Tell me about that. What do you mean you were in trauma? I mean, getting a diagnosis Oh,

Emily Hirsh: from that? Yeah. I thought you meant like operating from Got it. Yes. Yeah.

Marley Jaxx: No, I, I like, as soon as I got this diagnosis.

Like, I remember, I remember getting the phone call and passing it to Steven and was like, and then I forgot, and then my whole brain like, shut off. And I was just in trauma. But it was one, it’s one of those seasons that I also look back on. Very fun. It’s crazy. Do you have like times in your life you’re like, that was the worst time in my life, but I loved it so much.

Like, and it was like, I’m

Emily Hirsh: so glad that happened. Yeah. Like Mike worst actually. Every one of those things. Yeah. It’s like sometimes I wish in the, in the thick of those, I could remember that. Mm-hmm. Like right in the thick of the hardest seasons. Like, this is gonna be good.

Marley Jaxx: Yeah. Remember the evidence that every hard time has been beautiful.

Just on the other side though, just hold onto that. But yeah, I think of like, the most tragic times in my life. Like my cousin committed suicide. That was the worst. The worst. But there were also beautiful things that, like my spirit opened from that. My divorce was horrific. I found Steven on the other side of that from the therapy that I went through, which you hear, which you wouldn’t have otherwise, right?

Yeah. Like I absolutely would not have, I would’ve kept going back to emotionally unavailable guys cheaters. Like I was chronically cheated on. Well, why? The common denominator was me. And then cancer was another one of those, like tragic I shouldn’t say tragic, traumatic experiences, but now I’m like, I’m not afraid of a diagnosis now because of what I went through.

And at the time it was like, Hey, ticking time bomb. You gotta have a hysterectomy and like, hope you don’t wanna have kids. ’cause that’s out the window and we just gotta go now. And thank God that I have amazing entrepreneurial people around me. And when I started sharing the story publicly, people reached out and was like, Hey, there’s another way.

Like you can heal this naturally and here’s some other. Things to look into, and I never had the hysterectomy. I is Chris work who, you know, Chris work, he wrote the book Chris Beat Cancer. He has his own story of healing stage three b, colon cancer. And he got on a call with me and he’s like, you can heal this naturally if you are willing to change your life.

I was like, change my life. What is that? I can’t do that. I was like, was he gonna tell me to be vegan? Like, I can’t. Okay, if you’re dying, you will do. You will. I wasn’t dying, but when pushed into a corner, you will get creative. You will do what it takes. And so it took me a little bit to like tiptoe into it, but now I’m like, I’m so, so thankful

Emily Hirsh: that that happened.

I remember you sharing and like you had to make some really tough decisions during that time, right? Mm-hmm. Where you were, you had like a surgery date. I, I, yeah. I had the date, but I never, yeah. I kept pushing it off. Yeah. And then you, you decided, and you kind of went with your intuition ultimately Yeah.

Of what to do. So. You got the diagnosis and let’s talk about that story a little bit of Yeah. Of what you changed, what you implemented from Chris and Yeah. How long was that timeline? You know, it,

Marley Jaxx: it actually, in the grand scheme of things, like wasn’t too long. But there is still, like, I still have regular testing with functional medicine doctors who were keeping an eye on the cancer markers and they’re still present.

My doctor describes it as like the last five pounds and she’s like, they might just stay there for a long time. I’m trying some other new things. Some kind of underground, the kind of stuff that you can’t find on Google, the stuff that people go to jail for. So that’s how you know what’s good. Isn’t that crazy?

That like healthcare is not healthcare, but that was the, that was one of the biggest things I learned was, oh yeah, wait, they make more money if I have this surgery. Sick.

Emily Hirsh: Yeah.

Marley Jaxx: And what are the consequences of that? Oh, skeletal sexual, like hormonal, all these changes. That then I’m gonna need other medications and things for Oh, and might lead to other things.

Wait a minute, what? So it was like so eyeopening opening and infuriating and depressing. And man, that is a rabbit hole that you cannot unsee after that. So it started with Chris work and his books talking about. Nutrition, like overdose on nutrition. Like how did people heal before these orange bottles with a cap on it?

The, you know, from a pharmaceutical company, how did they do that? God, the earth. And it’s so funny hearing these words come outta my mouth. ’cause I’m like, me 10 years ago would be like, that’s, I feel like that all the time, right?

Emily Hirsh: I’m like, if I heard someone say this even five years ago, three years ago, I would’ve been like, whatever, roll my eyes, whatever.

Yeah.

Marley Jaxx: No, but I it first started with like changing my diet and I totally got it wrong. Like, I still am, I’m not no way perfect. Like I ate Doritos last week, confession. But I, like I changed my diet. I now look at labels and use the apps to bar, you know, scan the barcode to see like, oh, there, you know, don’t use that because that has this seed oil and whatever.

Our water source, like, oh my gosh, it is, I. Infuriating. If you go to ewg.org/i think it’s tap water, you can put your zip code in there and it’ll show you all the chemicals in your tap water. And it’s like chloroform. Like what? Yeah. Poisoning us poison. Yeah. And then you also see what the pipes look like, that the water comes through and we’re just drinking that.

So that was like changing our water source, changing all the like shampoo and makeup and all the things, which is still not perfect, but it makes a huge difference. And then also, so functional medicine was an eyeopener for me that when you go to the regular doctor and they like, you know, Q-tip here and a little blood test here and whatever, like they’re not actually getting a full body picture.

So I worked with a functional medicine doctor who I absolutely love, and if anyone need reach out to me, I’ll give you her information. She’s like, I worked with her virtually and she’s amazing. And did all these blood tests and saw like, my body is full of heavy metals. It’s like, what? Why? Where would that come from?

Just the environment. And so I had, I did so much detox with different kind of supplements and you know, sweating and other kinds of Yeah modalities and stuff. But like if you, if there’s heavy metals in your body, well then your immune system might go after that instead of the other things. Fasting was a huge thing.

And then also just the emotional, like why is I told I believe so much that if there’s something that’s manifesting physically, it had to start emotionally

Emily Hirsh: 1000%. Are you familiar with Dispenza’s work? Yes. Yeah. Yeah. And I mean, he’s like, if the emotional is not in check, yeah. Anything else you do is not going to

Marley Jaxx: work well.

And look at where I was in my relationships that I was, and so cervical being like feminine or reproductive and I think of the the sacral chakra, like that’s very much like I. Femininity and creativity and safety, and here I was never safe in my relationships and I was always trying to prove myself, and I was overcompensating in my masculine instead of being feminine.

Well, how would that show up in my body?

Emily Hirsh: Yeah. I, that’s one of the things where if I, if someone said that to me five years ago, I really would’ve rolled my eyes. Like, you’re telling me like my emotions are gonna dictate if I’m sick. But now I’m like, no, they, it’s, yeah. I mean, that’s your energy. Yeah. Yeah.

And I think, I mean, I, so I just went to a week long dispensed it a month ago. Oh, there’s people who go there with cancer and do the coherent healings and leave healed. I believe it from the energy alone. Yeah. Obviously, yes. Like what you eat, all those things does matter. But I feel like that emotional state, I mean, if you, because if we bring it to science, the way that I’ve learned it is if you are like, we’re an organism, and if we are in survival mode every day, we will be sick.

Totally. Like no organism is meant to live 24 7 in survival mode. We’re supposed to like, fight or flight is like, or freeze is situational, and then back to homeostasis. Mm-hmm. But how many people, including myself for a long time, every day was survival mode. Yeah. Like the level of stress and and addicted to that Yeah.

Chaos. Like that was so addicted to chaos. Chaos. That was my identity. Yeah. It was, I’m important. If I have stressful things to overcome, I any chaos, I gotta fix problems. And, and, and the fear is what drove me in the beginning. Like that’s what created my business was Yeah, what a great motivator. My story of 20-year-old mom need to make money, can’t, you know, have no other option.

And it does create success, but then eventually at what cost? Yes. Right. So we’ll catch up to you. Yeah. And, and I think that’s a lot of entrepreneur stories because we are motivated by that, that fear of making success possible no matter what. Mm-hmm. And then they go through a journey, you know, everybody.

Different journey, but it’s like similar story of hitting burnout, getting sick, you know, unable to work. The body’s just like, I can’t keep doing this. And then have to rebuild from a place of creation and inspiration and joy and love versus fear and trauma.

Marley Jaxx: Yeah. How many you know, celebrities, artists, big Grammy winning performers, all of their songs are about pain and then you see their relationships or their lives falling apart?

Well, because that’s kind of the cycle that they’re in, that they’re like, oh, if I, if I perform a, a Grammy winning album, then I’ll get this love and admiration and money, but I have to go through pain to write that album, so I’m just gonna go mess up my relationships at all. And my health, like lady Gaga’s documentary Five Foot Two, if you’ve seen that one, she’s like on the couch and she’s in physical pain.

She has this chronic pain that she’s in and you know, she’s. Been engaged and not gotten to the altar so many times broken up before getting married. And it, from the outside looking in, it’s like she’s an incredible performer. She’s an incredible artist. But I wonder if a lot of her art comes from that fuel source of pain.

And you,

Emily Hirsh: you become, you actually are addicted to that more than you want the other side. Yeah. And until you hit the point of realizing you no longer want that pain, yeah, you’re never gonna change. But it can serve people really well. Yeah. I mean, yeah, it can create the success and at what cost. And I think everybody’s got their own tolerance of that.

Some will never, like that will be their life. Yeah. Forever. For sure. And that’s what drives them. Humans are so fascinating. So do you feel, do you feel like at this point you’ve shifted where your business and your life you now are creating from that place of love and inspiration and not fear and survival and.

That masculine energy, like

Marley Jaxx: I’m sure there’s so many other layers. Yeah. Right. I can’t sit here honestly and be like, yes, everything is perfect. I think there’s, there’s other layers that will come up. Like, okay, I am getting married and we are selling tickets to our wedding. And as soon as people hear that, they’re like, wait, what?

And it’s, it’s so funny. The, the responses that we get to that, that can be, that’s genius. Or WTF or also WTF and then later like, oh, okay, I see it. Which is, I mean, that happens a lot with any kind of disruptive idea. Look at like Uber or Airbnb, you know, staying in a stranger’s home or car, like not getting in with a licensed taxi driver.

How is that safe? Oh, now it’s just the norm. But in like disrupting this industry, I’m doing something that is not been done before and. It’s been awesome and exciting and there’s totally, I’m, there’s the thrill and the chaos at times. And then there’s also the, oh my gosh, what am I doing? And I think that that’s just like, that’s entrepreneurship, that’s innovation, that’s business.

And I think the times that we question like, oh my gosh, should I, should I pack it in and just have like a small, quiet life? Those are the, those are the moments when you’re like on the verge of a breakthrough. Did you ever hear that quote? I think Charfen also said it. Gosh, how many times have we said his name already?

I think he told me this quote. He didn’t make it, but it was like, entrepreneurship is like riding a lion. So people will point and be like, wow, look at that guy. He’s riding a lion. Meanwhile you’re like, how the fuck did I get on this lion? How do I get off without it eating me? So

Emily Hirsh: true. Yeah. Yeah. And we, we love it and we signed up for it and I wouldn’t have it any other way.

But you’re, you’re totally right. But I have to remember that

Marley Jaxx: while I’m riding the lion, right. I chose this. Yeah, I chose this. I actually do like it. And the moments of like thrill and excitement and I’m pushing boundaries and I’m doing something new and I am becoming someone different on the other side of it.

Like that is so exciting and I have to remember that in the moments where I’m like, this sucks. I’m failing. Nobody likes me. Yeah.

Emily Hirsh: So the selling tickets to. The wedding, is that gonna be a future business? Yeah. Okay. So we have,

Marley Jaxx: we have wedding funnels.com. We have paid for weddings.com, might be some other names in there too.

But for us, when we, before we got engaged, we always, like, we joked about it for a long time of like, we should just like, turn it into an event and sell tickets to it and liquidate the ridiculous costs of weddings. And then when it came to, we got engaged on January 1st, and, you know, shortly after we start looking at venues and stuff and the, the, the, the villain in my story is we went to a venue and they gave us this quote and on the quote was a, a $650 cake cutting fee just to cut the cake.

And I didn’t, that’s a thing. Like, that doesn’t include the cake, that, that’s just to cut it. Interesting. Okay. Like, I get, there’s, you know, plates and someone has to, and if it’s a big party that’s, you know, a lot of work. Okay. But maybe just like roll that into a cost. ’cause that’s just. Oh my gosh. Crazy. And so I posted about this on social media.

I was like, this is crazy. And then other people in the comments were sharing their exorbitant costs for weddings and you know, this charger plate was like 30 bucks. Like, what, how many people do you have at your wedding? That’s ridiculous. It stacks up. And and then, you know, just in the conversation, in the comments, I was like, we people should just sell tickets to their wedding.

Like, I’ve always thought that that would just be so much easier. Like they people buy a gift that’s like typically a hundred to $200 per person, or at least that’s what I do. So like, what if you just reversed it and then you actually know who’s coming to the wedding? ’cause then some, sometimes people, like I was talking to a woman.

You know, I talk about this a lot. So she was like, I wish that this would’ve been available before I got married. ’cause like two weeks before the wedding, a ton of people said they couldn’t make it anymore. But yet, I, I already had to pay for the catering and this, you know, the rentals for the tables and whatever, and then I’m just out that money.

So there’s so many other benefits to this too. So anyway, I start posting, I’m like, wouldn’t it be crazy if we just sold tickets to our wedding? Ha ha. What would you think about that? And people were like, I would buy a ticket. I would buy, yes, we would, can I sponsor your wedding? Can I be an affiliate for those tickets?

I’m like, what? Like I had no, I, this was. It kind of started as a joke, but then turned into something real just by getting that validation. And I think the fact that it is disruptive is what’s pushing it further. ’cause there’s people that absolutely hate it. And I did a, a Facebook live debate with someone over it.

‘Cause he’s like, you’re turning your wedding into a circus. I was like, I’m not, let me explain why. And I explained like, what if we just brought it back to, it takes a village instead of like, oh yeah, well these flowers are gonna cost $10,000, they die the next day. Like what? And I think there’s multiple ways that people can monetize from their weddings.

They can sell tickets to it, they can do brand deals, sponsor, like people are already documenting so much on social media. They basically become micro influencers that they can, whether they do a brand deal or whether they become an affiliate and they make some extra money towards. That they can put towards anything.

And then also you could also do trades. Like I traded my photography to build him a funnel. He will definitely make more than what I would’ve just paid him for photography. I started doing social media for my venue. He started getting calls the same day I started. He’s definitely gonna make more money than what I would’ve just paid for the venue and our ticket price for the wedding, we actually, so it’s actually a three day event, which is really, that’s like a festival I saw.

It’s a festival. It’s so cool. I was like, we should call it Vella, but lawyers from, oh my god, that’s so good. Lawyers from what music festivals would not like that. That’s actually cannot do that. We looked into it. It’s a good idea though. But Sonia, it’s gonna be three days. The day before we’re doing a, kinda like a relationship retreat.

We have some best, you know, some some speakers, some authors, some relationship experts of different topics. And, and it’s an, it’s an, you don’t have to come to that. It’s kind of select. What do you wanna come to? But if someone wants to come to the whole days, this is what it looks like. We have the relationship experts the day before.

Then we also have a rehearsal dinner the night before. Then of course is the day of the wedding. Beautiful. Charvin is marrying us. I should just, no way. People who don’t dunno him would be like, who is this guy? You guys have said his name at least times. I didn’t even know he had whatever you have to have.

Oh, he had to get it? Yeah. Oh, he got it. He got it for us. For us. Yeah. We, we, when we asked him, we were all crying. It was like the sweetest moment. Oh. And then the day after the wedding, we’re doing a biohacking brunch. So we also have some biohacking experts. We’ll have cold plunges, we have some like brain optimization machines that everyone will get a session on and it’ll be so cool.

But yeah. So for our, our wedding ticket, it’s $57. Oh, that’s like nuts, right? Like a lot of people are like, why is it so cheap? And I’m like, because. For us, like we’re, I’m doing this as a proof of concept. I’m doing it to cover our costs and I think for other people, because I am gonna turn this, it’s so great that I’ve been doing this as a case study.

’cause what I’ve learned along the way, I’m like, thank God that I’m doing this so I can teach this to people. Like RSVPs are not easy, just like any other event. People wait until last minute. You have to follow up. You have to make it personalized so that they will RSVP or you have, you know, get your, no, do your follow up.

That was a big thing that I had to learn from that. Also, learning what people are asking for with, like, they wanted to do sponsorships and affiliates and I’m like, okay, well how do I do that? Now we have a charity that we’re partnering with that any extra, actually, I’m about to make this announcement today that we, as of right now, because of the trades that we’ve done, because of the ticket sales that we’ve made, because of the sponsors we have coming in, our expenses are covered for the wedding.

But now I’m like, this is a perfect position that if other brides, they wanted to put this money towards their honeymoon or a down payment on their house. How amazing for us. We already have a house, we already have our honeymoon. We’re gonna put it towards Village Impact. And this whole thing is about like how do we make weddings come back to being about, it takes a Village.

Village Impact is one of our favorite charities that they go to Africa. We went to Africa two years ago with them and built a school in Kenya that we’re like, it only costs $15,000 to build a classroom. Can we give them at least that from these ticket sales?

Emily Hirsh: That’s so cool. Yeah. And you’re basically saying do that instead of a gift?

Yes. Like what would be the the, yeah. So actually

Marley Jaxx: on the funnel it says there’s two options. There’s the no toaster needed option and that’s $57. And then there’s the vows and VIP option and that’s 9 97. And that one includes like everything for the weekend. Also a little brand they can put their, we’ll have a thing to be able to show like what their business is and the program and stuff like that.

And a little extra. Cocktail sing at the wedding too. That’s so fun.

Emily Hirsh: Yeah, it’s, I mean, I think it’s brilliant with, especially if you’re saying this instead of a gift, right? Like people would spend at least more than that, at least a hundred to $200 at least if it’s a closer family member. More, right. On a gift.

Yeah. And you’re creating it into

Marley Jaxx: like a

Emily Hirsh: festival

Marley Jaxx: experience. It’s an exp And it’s funny when people are like, I would never buy a ticket to a wedding. I’m like, then don’t, like, I’m not telling anyone that they have to, I don’t buy tickets to baseball games. It’s just not my thing. But this gives people an option that they could fund their wedding in a different way.

And what if they could fund their future from it too, that with these different ways. And ’cause what I also wanna do is get different wedding businesses together that want to partner with brides. Like, Hey, yes, we, we would love for you to create content, and whether it’s an affiliate link for you to make revenue from, or whether we donate.

Product or donate some money towards the wedding, like, amazing. It just flips it on its head. And it’s interesting, some of the backlash that we’ve gotten I was talking to a wedding, a local wedding planner that we were interviewing clearly didn’t work out. She was like, she was so upset about vendors need to get paid.

And I’m like, absolutely they will. She’s like, well, these vendors, their margins are so low, like they’re working so hard and they’re bleeding for this because they wanna create beautiful experiences for brides, but they’re not even making money. And I’m like, I wanna help them with that. If the, if they’re not making money, they’re doing it wrong.

Let me give you the example of my venue who’s already getting bookings. ’cause I’m doing a social media. I’m not trying to take money from anyone. I’m trying to make it easier for the brides and make the businesses make more money. And if whether the profit from that they put towards their house or their family or

Emily Hirsh: charity, like amazing.

And this is like, especially for young couples who don’t have a lot of money, this would be huge for them.

Marley Jaxx: It’s funny, some of the other things they’ll, they’ll say is like, well if you can’t afford to get married, then you’re not ready to get married or have a smaller wedding. And I’m like, yeah, that’s great.

That’s a choice. So is selling tickets, like it’s all just giving people different options. You can rent an Airbnb or you can go to a hotel or you can stay home. Yeah, exactly. I, I love it. You’re such a disruptor.

Emily Hirsh: And I can tell too, like I get so, you know, you get so excited over it, which I love that. Yeah.

Like you’re pumped about this. I really am. My energy is so good. So what’s, so you’re using yourself as a case study? Yeah. And then, which has been so helpful. ’cause I have learned a lot, right? I’m sure. Yeah. And then you wanna take this and help other brides Yeah. In the future.

Marley Jaxx: Yeah. Other brides. And then I think there will also be an avenue for wedding businesses or also for businesses that they know that brides are their target demographic.

Whether it’s. For they have, whether it’s they have bridal products or that they’re just women who have also girlfriends. Like we have a, a sponsor that they’re giving us like lip kits, like lip gloss stuff. We’re gonna have an official wedding lip color. Oh, that’s cute. And so of course, like me talking about that and then sharing that with the hundreds of however many people come to our wedding, like maybe they will buy them, maybe they will also use them in their business.

I mean, it’s like an event,

Emily Hirsh: right?

Marley Jaxx: If you put on an event, you do the same exact thing. People spend $10,000 for a booth in a hallway where people are avoiding eye contact. Like, come to a wedding where we’re actually gonna integrate, do something fun. Like I pitched this to a tequila company. So if any tequila companies are listening, you could do this too.

That what if we did an integration where we created a new wedding tradition? So, you know, at, at, on New Year’s Eve, what happens at midnight, people kiss. Of course at the wedding, there’s the first kiss after the ceremony. What if there was like the kiss that marks the, like, the celebration, like, okay, the ceremony is over the transition from the ceremony to the reception.

And we call it the company also started with a case. So I was like, the kiss, I don’t wanna say their name in case they, I don’t know if they’re gonna go with us. So anyway, but it was like, and then everyone, they can take a, a tequila shot, they, the couple kisses, and then there’s also a photo booth that’s like shot of tequila and a picture shot, like see how we’re integrating something creative.

And then they could use that in

Emily Hirsh: so many features

Marley Jaxx: and it’s user generated content because all the pe, all the guests are taking pictures of it. We maybe have like the big sparklers that go off during the kiss. And it’s like an Instagrammable moment. And then it also becomes a tradition for other people at whether it’s their engagement, whether it’s their wedding, whether it’s a birthday or something.

It’s like, okay, time for the kiss and. It’s, it’s more than just like a booth in a hallway.

Emily Hirsh: Yeah. And, and this is like, this is the future of like the, I mean, this is product marketing today, right? Because then that becomes viral. Yeah. And then there’s a video and then the other brand is known for that.

People,

Marley Jaxx: I mean, of course businesses are spending money on ads and they always will, but they’re also diversifying their, their marketing spend into influencers and into people who have the audience. Because when something comes from an ad, it has to interrupt them. But then there’s also the audience that’s seeking.

The, the influencers and the, you know, the people that they, the creators that they just love to watch. So why not integrate with them? That feels like just a natural part of a narrative, a storyline instead of an interruption where you’re like, oh, I gotta sit through this ad again before I get back to my video.

Oh, there’s the video.

Emily Hirsh: Yeah. And a wedding is already an event with potentially hundreds of people Yeah. At it that you get Yeah. Your product in

Marley Jaxx: front of. I had someone today ask, he’s like, I don’t know if I can make it, but how much would you charge me to print a cardboard cutout that I could have sitting there at the wedding?

Let me, let me check my card, let me look into that. Like, it’s so funny, the request I’m getting, I also had someone, I’ve had multiple people ask, are you selling spots for your bridal party? Like, how much for maid of honor? And I’m like, I, oh my God, I don’t know how to do that one. The interesting thing is also finding the balance between.

Okay, this is sacred. And when you turn it into something that you’re monetizing, I don’t want it to become a business thing that, I mean, business is not for everyone. We, we earned our stripes in, in entrepreneurship that I, weddings are stressful enough and I don’t want it to turn into like a customer fulfillment thing that takes away from the love.

Like that is the reason for this marriage. So that’s also been an interesting balance that like, as much as we’re entrepreneurs and we’re totally just having fun with this, it’s sacred. It is still about the marriage. So do you get to approve the people who buy tickets or can anyone buy a ticket? So, that’s a great question.

At first I thought that we were going to do an approval thing, but we just decided for us. I mean, it typically is for someone to buy a ticket to wedding, they’re probably gonna be warm traffic. And if not, like I’ll take your $57 and put it towards charity. That’s fine. Yeah. And just, I’m not, I’m not worried.

Hope No. Some people, people been crazy people. Some people have been like, that’s so weird. Like, you’re okay with having strangers at your wedding. And for us, we’re like. They’re typically in our audience. Like we, because who would, I

Emily Hirsh: mean, yeah, yeah. Who would buy a ticket? I mean, you are offering valuable things and potentially access to cool people.

So I could see some, they could

Marley Jaxx: totally, like if people could just come for the networking which is not what we’re advertising it as, but someone could think that. But I think that the way that I would teach it to other couples or, ’cause there’s gonna be different options for, for how people will do it in the future.

I’ve also thought like maybe for some couples that don’t wanna have the funnel just be a straight ticket. It’s like RSVP. And then would you like to prepay your gift now as like a wedding donation or would you, or you know, just thanks for your RSVP. I don’t know. There might be some other options. The other thing was at first, yeah, we were just sending out the links, like invite only and getting that kind of first round of RSVPs from our close friends and family.

’cause we also wanted to make sure that if we do open this up to the public, it’s not like, oh, we hit capacity, but. Brenda isn’t coming ’cause she didn’t RSUP fast enough. But the RSUP game is like, just like any other event, I have to follow up with people and there’s people that say they’re coming and are like, oh, I just, I have to, I’ll get, I’ll get my ticket later.

And I just like anything You have to follow up.

Emily Hirsh: Yeah. And

Marley Jaxx: give them urgency. How did you guys’ family respond? I, you know what? I actually haven’t asked my mom and I think I will ask her on a video so that I can get her reaction. Like, Hey I actually have never asked you, what do you think about me selling tickets to my wedding?

Is she buying a ticket or are you giving her one? It’s funny. No, we gave our parents free tickets. We did have a round of free tickets give to people. So like, you know, our friends, family, our like closest people. Yeah. Our siblings and stuff. And. I’ve only had two people that when I sent them an invitation to the ticket page that they were like, this is weird.

And then I just talked through it. I was like, yeah, I would love your feedback. This is obvi. And I just agree. I’m like, you’re right. It’s so weird. Tell me what we think about it. ’cause I, I want this feedback. It’s a case study. But that’s also been really interesting for me to observe that for other brides.

Will they see that as like a, a rejection and internalize it and be like, you ruined my life. Now I’m losing my friends, and now I can’t. Well, it’s not, it’s not gonna be for everyone. So I will be upfront with like,

Emily Hirsh: I think it will, you’d have to be a personality, not exactly like you, but able to be like, no, this is what I’m doing.

Like, yeah. You know, like have that strong personality as a bride. Yeah. But also it might be one of those things that just over time,

Marley Jaxx: my hope is that over time this just becomes normal. Or Yeah. It becomes like a trend too. It’s the same way that. Uber and Airbnb was weird at first, and now it’s like, oh yeah, that’s just, they’re just doing that kind of wedding.

Emily Hirsh: Totally.

Marley Jaxx: Yeah.

Emily Hirsh: Are you trying to get any like coverage or any like news on it? Kate? We have, because I know

Marley Jaxx: that’s like, also you, we have a call on Friday and I’m like, I’m like cautious even saying this ’cause I don’t know. But we have a call on Friday with a PR company that she’s like, I think the Today Show.

I think Good Morning America. They might like this and I don’t, who knows? Like, is that legit or is she gonna be like, yeah, that’ll be a hundred thousand dollars. And I’ll be like yeah, my ticket sales are not covering that. Or is it because they want to slam me and be like, look at this selfish bride who’s selling tickets to, to wedding, which all PR is good

Emily Hirsh: pr.

Totally. That’s

Marley Jaxx: fine. Well, and we already have gotten some of that too. Like I had, I had a, a friend, this is the friend that I debated with live on social media, that he made a post of like Marley’s selling tickets to her wedding. I think it’s hella weird. What do you think? And in the comments, I was actually, I was like bracing myself.

I was like, I’m about to get slaughtered. Am I gonna cry on the internet? What’s happening right now? But actually like 95% of the comments were like, I think this is great. Like, I would spend this much for a gift anyway. That’s the thing. Yeah. Then you also know that the people that are coming.

Emily Hirsh: Actually care to come.

I mean, I think that the comparison of the fact you’d spend that much or more on a gift doesn’t make it that weird. Right. But it is disrupting the industry, so you have to explain it. Yeah. You do this so much. Like, have you been like that since a kid where you like to just be different and stand out and how do you, I feel like so many people are so afraid to do that because mm-hmm.

They can’t handle the, the, the judgment and, and just like facing that. And so like even when you did that documentary Yeah. Where you faked being canceled and you guys documented that, I mean, just the ability to sit in that like however long it was, like not that long, but that was. So those are worse. How do you,

Marley Jaxx: how do you have that skill?

Like are you exposure therapy? Yeah, this is the exposure therapy. I don’t, I wouldn’t say that I was like that growing up. And I think entrepreneurship, just like every year that I ticked by in this, in this space, like I’m just exposed to more things. ’cause years ago, like even before my divorce, if I would’ve gotten a negative comment on social media, I think it would wreck me for a day.

Like, I’d be like, okay, oh, this per, I don’t even know this person, but they think that I’m blah, blah, blah. Like, and I, and I think the cancel culture was like my, just, let’s just jump in the deep end and do something absolutely crazy and like get this out of my system of being afraid of other people’s comments.

And this was like the most extreme thing that I could do. So the documentary was an experiment to get myself canceled. And the plot twist is, well, I don’t know if I should say it. You should go to my YouTube channel and watch it, but there’s a big plot twist at the end. I’ll just say it. So, it was an experiment.

What’s actually really cool is, okay, how do, how do I go into that? I’m like, do I give it away? I, in the, in the documentary, you see me at an event and at this event I’m like trying to do things to stir the pot and see if I can like, get some public outrage while it’s being filmed on, like, you know, hidden cameras.

And there’s an altercation and I get arrested and then a few days later, Dan Henry comes across my my mugshot and he posts it on social media and I just go silent. ’cause then my team is like, you’re, because there’s like legal stuff going on, you’re not allowed to talk about it. And it was awful.

Like it was, it was real life. People messaging me dms and comments of people that I know and that I don’t know. And Dan Henry just like doubled down. I mean, he was the perfect choice for this. So spoiler alert that there was a fake mugshot, like we photoshopped it, it was absolutely fake. And what’s so cool is like we only asked, ’cause we were actually filming this documentary and it was a real experiment.

Like I was trying to figure out how to do this and we came up with that idea of the mugshot two weeks before we did it. And we’re like, well, who would do that? Because we, who would post it? Because they’re definitely gonna get backlash for it. And we have to know that it would be someone that’s gonna follow through.

Like they can’t get cold feet and be like, nevermind, I’m out. It was just a joke. It was, it’s for this documentary, of course Dan Henry comes to mind. He is the perfect person for it. And he was all in and it was so funny, he like went off script. He like in the comments is having fights with people. I’m like, I’m not telling you to say those things just for the record.

And he’s like, this is awesome. Like grenade grenade. And and then at the end of the documentary. We reveal that like this was completely fabricated to show you the effects of cancel culture, of like, people will believe a seed and not realize like everything that’s happening in the background. What’s really cool when you’re watching the documentary is you don’t realize until the last 30 seconds that it was all fabricated.

Like you think that I’m actually going through this. And it was so cool ’cause we actually put into film festivals and we won awards at the, the Manhattan Film Festival, the LA documentary film Festival. And I actually got to be in a theater with people watching it. Like it’s, it’s one thing to be like, have a YouTube video with the views and the comments racking up, but like, to be in a theater and like in those like gut punch moments where I am crying and I, I was good at fake crying.

Like I Yeah, yeah. That’s like impressive. I was, it was, it was so. Being in the theater and hearing people go, ah. And then at the end when the plot twist is revealed and they’re like, what? It was so, it was so insane to watch it in person. And then even leaving the theater, there was like this one guy that was so hyped up, he was like walking with us down the block.

He’s like, and then you did this. And I was like, what? It was so funny to see like a live reaction. But living in that honestly was ’cause what we, we post, he, he posts the mugshot and then I just had to go silent to watch the audience. And I’m getting messages from people, people that I know and love, people that are commenting on it, that I thought were my friends.

And oh my gosh, that’s psych. And, and then to then go the ne the next day and be like, we. And

Emily Hirsh: then people were mad that you

Marley Jaxx: faked it, right? Totally. Yeah. Yeah. Some people it was, it, it’s kind of the same as the wedding thing. Like there’s people that love it, there’s people that hate it. There’s people that are like not sure and then they like it, or, or that are also just like, this is all, there’s actually full YouTube reaction videos on YouTube of like people watching the video and the comments section are like, calling me a grifter and this was dumb and I don’t, like, she didn’t do her research and this was stupid.

And I’m like, clearly it worked. Like that was the whole, you proved the message at the end. Yeah.

Emily Hirsh: So before that you would’ve had a hard time with negative comments, but you feel like that just. Because now you’re kind of not doing it the same again, but you’re back in a situation where you’re taking a lot of criticism with the wedding stuff.

Yeah. And it’s like you, you’re just able to do that so well, which is required to disrupt anything. Yeah. And to put yourself out there. And I just feel like entrepreneurs in general, even on a small scale, sometimes have a very hard time with that. Totally.

Marley Jaxx: Yeah. I’m, I’m, I feel like I’m constantly in this push-pull of like my safety and being seen.

’cause I want to be seen and I want to impact people, which requires being seen. But then there’s also times where I’m like, I’m safer if no one knows who I am. But then I’m not fulfilled and I’m, I don’t think that I’m like pushing the edges of who I’m trying to become

Emily Hirsh: when you for sure get, like that’s your, it’s, you can hear it in your voice that you’re passionate about pushing an edge

Marley Jaxx: Yeah.

Emily Hirsh: And doing something different.

Marley Jaxx: Yeah. I mean, also look at like. Steven capitalist pig, like he is purposely disruptive in, I wanna teach people how to get rich. The subtext of that is get rich, give back, and that it is your moral obligation to get rich and getting rich in and of itself is philanthropic because of who you become in the process and what you do with that money should be for good, absolutely.

But money’s gonna expose a lot of who you are. And the more that we can keep capitalism alive and keep people innovating, I think that also keeps people connected to spirituality and the divine because. That is where the, the ideas come from. And that is what connects you to your, I believe, what connects you to your source.

But it’s like sometimes you have to go out there with the disruptive message that is gonna have some push-pull language that is gonna have some negativity. And there will always be people that won’t get, like, I still have people actually, if you, you know, when, like you type into Google and it’ll suggest what it thinks.

Like if you type in Marley, jacks, Marley, jacks arrested will come up. I actually had someone in my dms the other day being like, Hey, for $2,000, we can remove that. I was like I don’t care about it that much. It’s okay. I actually had so being Canadian, I have to go back for my immigration interviews until I get my green card after the wedding.

But when I go for my immigration, I went for my last one, like a year and a half ago, and they’re like, you know, the typical questions, have you, you know, been, have you been arrested? And I said, no. And he goes. Have you? I was like, no. He goes, if I Google you, I was like, no. Wait. Did he know, he Googled somehow?

Well, he, he must have Googled me because he said, why does Google say Marley? Jacks arrested? And I didn’t. That was how I found out. Let me explain. That was how I’m like, it was a joke, your Honor. It was a joke. It doesn’t pass that court. That’s like a tough one to explain to an immigration officer, but that’s how I found out that Marley Jacks arrested is in the Google Auto function.

Oh, that

Emily Hirsh: is so funny. Yeah. Do you also feel like the more that you’ve done the, the work on yourself and been secure in who you are, then the more you can stand in that light? Oh yeah, because the only time that we feel, I think. Triggered or upset about negative comments is if we think they’re true. Yeah.

You know, but when you know who you are and you feel like you’re fully in Yeah, in integrity, it might still bug you, but you don’t let it like dictate your wellbeing and your, your state of being, I guess. Yeah. As much is what I feel like, so the entrepreneurs who really struggle with that, or I have, you know, clients or students who, it’s like they get one negative comment about their offer or something, and then it’s like shut it down, throws them into this like really self-confidence.

Yeah. And, and it’s like if, you know, if you’re secure in that, then the more that you can.

Marley Jaxx: Yeah. How much do you really believe in what you say you believe in? One of the first times that this faced that I faced this was when, when the pandemic started and I was doing my challenge, my $47 challenge, and I still had ads running to, to promote this thing.

And I had people on the comments in my ads being like, this is so insensitive. This is so tone deaf. People are losing their jobs and you are trying to get money out of them. Like, this is so, how dare you? And I had to, I had to be like, wait, okay, here’s my testimonials of this person that came in at $47 and in 21 days made 3000.

Yeah. I’m gonna keep marketing this.

Emily Hirsh: Yeah. Like you, you, if it’s not

Marley Jaxx: for you, that’s fine.

Emily Hirsh: Right. And, and that’s the thing is most. All of someone’s response is actually about them. Right. And not you. Yeah. Even this wedding, you know, people’s response to it is about their experiences, their opinions, not if you don’t about wanna That’s okay.

Marley Jaxx: But I, I totally, it’s been really interesting in this in starting to sell the tickets, so like leading up to it. Everything was momentum. I was like, oh my gosh, these sponsors are excited. This person wants to do a podcast with me. The funnel is almost ready and once the funnel is ready, I was like, oh my gosh, now it’s real.

And I start sending out the invitations and I totally expected like sold out Beyonce concert, like, this is gonna be a, an absolute hit. We’re gonna have a hundred thousand dollars in the bank. And I’m just like, it’s gonna be so great. And it sure was not. It’s funny ’cause Steven’s like, before we launch the funnel, he is like, this is gonna take a while to market.

And I was like, I’m gonna stroll back here in your office in 24 hours and be like, babe, I sold it out. And he’s like, I hope you do. It sure did not do that. Typ typical entrepreneurship. Right. I know. I’m like, this is gonna be great no matter what level. Like people don’t love me, they don’t wanna come to my wedding.

And it took me, but then I was like, oh, this is so good because I have to teach this to the other brides. ’cause the other brides, some of them might be entrepreneurs but probably won’t. And I should all, now I’m like, I, maybe I should have sent out paper invitations still to the link. Maybe with a little video card or something.

Still make it code or something personalized. ‘Cause just like any kind of outreach, you gotta nurture them, even if it’s your aunt that you’re trying to bring to your wedding. Yeah. And your aunt might be a little more old school, so she might you, she might need a free ticket. I love it. I’m

Emily Hirsh: excited to watch it unfold.

Yeah. So when’s your wedding? August 1st. Okay. And then if you wanna buy a ticket,

Marley Jaxx: Crashthepartywithsteveandmarley.com. Isn’t that such a fun domain? You guys are so creative now. Cello, we couldn’t do so. That’s good. I thought that was such a good name. It’s so good. Yeah, no. Yeah, no, we can’t do it. You’re so

Emily Hirsh: creative.

I love that. I tried to get some

Marley Jaxx: big, so, you know, the Benson Boone? Yeah. I saw you tried to get him to, what was your $2.5 million to come to your wedding?

Emily Hirsh: I was like, oh, it’s a little outta a person. You’re like, well, yeah, maybe next year. But you know what, like another lesson right there, like. Try shoot your shot.

Worst thing is they’re gonna say no. Yeah, absolutely. I do that all the time, especially with events, like I’ve run events and, and same like asking for sponsorships or asking for people to come, like worst things they’re gonna say, now that doesn’t hurt. Ask. Well,

Marley Jaxx: and so much, so much of it is like, what’s in it for them.

Like if I could come up with something like hugely epic that like, Hey, Benson Boone, we have this publicity, and like, if there was actually something that was worth that much to him, then sure. As of right now, I don’t think I can do that. But like for sponsors that are coming in, like this tequila company that I, Hey, what if we could make all this user generated content and we create a whole new wedding tradition and blah, blah, blah, like, donate the product and donate some money and blah, blah, blah.

And like, here’s what we’re gonna create as a, we’re, we’re basically dream wanting Dream 100, but for one person, a, a customized offer where we’re gonna create content and exposure and potential revenue opportunities, affiliates, whatever, for a sponsor.

Emily Hirsh: That’s a lesson right there too. Yeah. Is for anyone thinking about Yeah.

Sponsorships or affiliates, it’s like yeah. What’s in it for them, but also in general sales messaging. Yeah. It’s like whenever you’re trying to sell anything, what’s in it for the person. Yeah. That’s what you focus on and you’re just naturally doing that very well.

Yeah.

Emily Hirsh: So what is next after this with the business?

Is this gonna become a main focus? So

Marley Jaxx: we, we have wedding funnels.com. I’ve already like half written the webinar, which is, I’m glad that only half wrote it because things come up and then I’m like, oh, I gotta talk about this. Well, you’re in the middle of the experience. Totally. Yeah. So it’ll be, we’ll have a webinar.

I don’t even, I don’t know exactly what the offer, like is it a 9 97? I don’t know. I definitely wanna be able to say in the webinar, like, I hope this is the most expensive thing that you buy for your wedding. ’cause I would love for you to be able to liquidate or, you know, trades or sponsors or whatever.

But yeah, I’ll, I’ll have a, a webinar that will sell that. It’ll also have come with like funnel. Software, which will be great. But then yeah, Steven and I, we have a, a mastermind. We, Steven also does like real estate network marketing. He’s got a bunch of other things under the capitalist pig brand that we’re, we’re building all of that.

So exciting. Yeah.

Emily Hirsh: You just really follow the passion too. Oh, really? Well, I feel like, like knowing you for the last seven years, it’s like you’ve,

Marley Jaxx: oh, thank you.

Emily Hirsh: Followed passion and as you’ve changed and grown, your business has evolved Yeah. And shifted and the disrupting that as a skill that, it’s interesting to hear that wasn’t how you were as a kid, because I would’ve been like, oh, you must have loved doing that as a kid, just based on what I’ve seen you do.

Now

Marley Jaxx: it might be the, maybe the. I don’t wanna say boredom, but like the always striving for more as a kid might be what created it now. ‘Cause my, my parents are like very safe. Like they, my dad worked the same nine to five job after, like from college to retirement. They did have a business, they funny as a Canadian family.

They have a hockey league business. And so that was like, that was kind of my door into entrepreneurship. But it, they’re, they’re very like, predictable, safe, comfortable people. And I think that I, my whole life was like Little Mermaid. I want more. Yeah. I, I, like, I wanted to live in America. I wanted to be in Hollywood.

I wanted to do these things that like, put me on a stage and be seen. And I think it was like after I finally left home was like, wait, can I. Okay,

Emily Hirsh: let’s go. And I love that you had, like, you really, I mean, you weren’t in Hollywood, but you got featured in the film festival and won awards. Yeah. Like how

Marley Jaxx: freaking cool.

But it, it also has opened doors to Hollywood for me and, and with so I actually, having talked about this, we filmed a sizzle reel for a show that we are creating that the wedding will be a part of the storyline. We’re integrating brands into it. So the show is called Rare Things. If anyone wants to see the Sizzle, where you can go to the rare things.com/show.

And it’s a sizzle reel of me and Steven building businesses and the wedding being part of that. And we’re also integrating brands into the storyline. So just like, you know, imagine like Shark Tank, whenever they showcase a brand, that brand, typically people are gonna go out and look for it. But now it’s like a.

A docuseries with a storyline where maybe we’re helping someone build a business and we’re using this software to do it, or maybe, you know, that business that we build, then people, you know, start to look up that, that company too. So. Cool. Yeah.

Emily Hirsh: Well, as we wrap up I’m curious, like what would be your top few pieces of advice that you give entrepreneurs based

Marley Jaxx: on your journey?

Be disruptive, polarizing, non-obvious. That’s actually like when I use chat GBT, that is what I tell it every single day. Write this thing and be disruptive, polarizing, and non-obvious. Like, those are my three. I should put that on a t-shirt. ’cause like my clients are, yeah, I am Marley, I am disruptive, polarizing, non obvious.

Because it, I think that’s just the best way to be. Like people will tune out the regurgitated stuff and even more and more now. More and more, it’s just becoming more

Emily Hirsh: and

Marley Jaxx: more important. You can tell like it’s like there’s an energetic frequency when you read something that came from AI or was copied from something.

For sure. No, I

Emily Hirsh: actually think

Marley Jaxx: that’s

Emily Hirsh: a

Marley Jaxx: fact.

Emily Hirsh: Yeah. Like

Marley Jaxx: you can tell, you can tell. Yes. And there is an energy interview to it and it’s not just the M dashes, it’s like, yeah, there’s something to it. You’re just like, eh. Good. Yeah. Yeah.

Emily Hirsh: Even if it like, it’s good copy. You can tell. Yeah, for sure. Yeah. If it is all AI written, I mean, unless you use like you gotta feed it something and then it can write.

Yeah. Pretty garbage and garbage out. Yeah.

Marley Jaxx: Yeah. Disruptive, polarizing, non like, like there’s no marketing in, and it’s funny when people, ’cause I’ll say this at events and they’ll be like, well, I’m, I’m, I don’t wanna be polar, I don’t wanna piss people off. I’m like, that’s not the goal. That’s not, I’m not telling you to go out and be Dan Henry that went off script and was like, happy to fight with people in the comments.

That’s not it. But what’s the thing that you can take a stand for? Like, I had this one woman come up to me that she’s like, I, I just can’t, like, there’s nothing about what I do that is polarizing. I’m like, gimme five minutes. And I just, I’m interviewing her and I’m asking her questions and I’m pulling things out of her and she’s like, I just help women with their health.

Like I just, you know, hormones and, you know, getting healthy and losing weight. And eventually I pulled out of her that she totally is against birth control pills. Which I agree. Like I was on birth control for 16 years. You think that contributed to my. Cervical cancer? I think so. And so I was like, get on that soapbox lady.

Like I, she started getting fired up about it. And even you said in me, like, I, I get passionate when I talk about this thing. Like, that’s the thing that’s the hill to die on. A hundred

Emily Hirsh: percent. What are the questions you asked her to to pull that out?

Marley Jaxx: Oh, I think I just asked her like, why did you get in?

Why do you do what you do? Like what was your make or break moment like? What has, what is the thing that you wanna like grab your clients and like shake them by the shoulders and like tell them to stop doing or start doing what moments have broken your heart when someone failed or succeeded or whatever.

Emily Hirsh: Yeah, I do that. And then like what do you, when you compare other people in the industry who solve the same problem, like what do you feel like they do wrong or they’re not. Seen. Yeah. Or you do different and then that usually pulls it outta people. Yeah. ’cause everyone has something, but it’s their, it’s their everyday normal.

So they don’t even realize that it’s, sometimes they don’t even realize that it can be something they can stand for. ’cause they’re just like, yeah. Oh, this is

Marley Jaxx: obvious to me. And to take such a strong stand for like, did you know Stacy Martino? Huge relationship expert. And she like, she won’t even speak on stages with other relationship experts.

’cause she’s like, I can’t always agree with them and I don’t wanna harm other harm families by them hearing the wrong thing if they come to an event to hear me. And she’s just like, this is like so strongly what I believe in that. Like I, it’s interesting and I respect it.

Emily Hirsh: Yeah. And when you believe in those things too, I, I tell people this all the time.

It’s like you believe it because you, your experience and your wisdom and, and what has gotten you to hear is what you feel is the right way or the best way to get from wherever you are to wherever you wanna go. Like, you fully believe that for brides. This is an incredible opportunity and that’s why you can back it.

And that’s why you can stand behind it is, you know, it’s not like we’re trying to trick people and, and be like, oh, I stand for this. Like, you truly do stand for it. And the

Marley Jaxx: more case studies and testimonials that can be the, the fuel, like the fact that I can even just, I haven’t been able to do it for brides yet.

I’m obviously the case study, but for me to go my venue that I’m renting that I didn’t have to pay for, ’cause I traded, he made more money already. My photographer, he’s gonna make more money already. Like that’s already a big enough. The fact that we’re gonna donate money to Village Impact and we’re gonna be able to have a classroom in Kenya that maybe we’ll name wedding funnels.

I don’t know, we’ll name it, but like, that’s really cool. Yeah. And if someone’s like, how dare you se you’re so selfish for selling wedding tickets to your wedding. I’ll be like. Yeah, exactly. You just don’t know me.

Emily Hirsh: Yeah,

Marley Jaxx: and that’s fine. Yeah. I’m okay with being misunderstood.

Emily Hirsh: I love it. Where would you like people to go to connect with you?

They tune in.

Marley Jaxx: Well if you wanna come to the wedding crashthepartywithsteveandmarley.com. Steve and Marley, that’s Steve and Marley. And come check out my YouTube channel, youtube.com/marleyjaxx and Instagram. I also respond to all my own dms, so if anyone wants to reach out, it is me. It’s funny when people are like, is it actually you?

And I’ll send a video. Hi, it’s me. I think people are so like jaded by VAs that are responding to dms, but so true. It’s always me. It’s actually

Emily Hirsh: you. Yeah. Amazing. Well, I’m so happy that this worked out. It was so fun. Thank you so much for coming into the studio and catching up with me. So fun. Thank you.