LIBRARY
630: Selling Is Not Hard…Here’s My Strategy & Why
Contrary to popular belief, I don’t think selling has to be hard. Like… at all. The thing is, people are always looking for solutions to their problems, and they're willing to pay for them if their need is urgent enough. So many business owners make the mistake of...
629: What Every Successful Entrepreneur Has Done To Get Where They Are
One of the biggest mistakes I see entrepreneurs make is that they see someone else’s success and try to replicate it as a “blueprint” for their own. Every successful entrepreneur has a unique journey and there's no one-size-fits-all roadmap. The underlying principle...
628: Should You Wake Up Excited Every Day About Your Business?
Get out your journals for this one, because we are going deep and I’m asking you some questions that will require you to reflect and really think about your business and what you see for the future. The question of the day is: are you supposed to feel...
627: A Billionaire Contributed His Success To This One Thing, Here’s Why I Totally Agree
There is something that I KNOW for a fact is the reason why I’ve been able to build such a successful business. From a very young age, this one thing set me apart from those that were older than me, and at the time it was maybe considered to be “impulsive” or...
626: 3 Step Formula Every Single Successful Business Uses To Make Sales
Today's episode was inspired by an event I attended last week in Austin. An influencer/entrepreneur I know, with nearly 2 million followers, launched her podcast with an in-person event that was really, really cool. However, it wasn't as packed as I expected,...
625: 4 Underutilized & Non Conventional Strategies For Making More Money With Your Marketing
There are 4 strategies that I honestly used to dismiss but now generate a ton of money in my business… Especially in the past 6 months my perspective on business, personal growth, and work-life balance has massively shifted and has actually created room for more...
624: I See Many Business Owners Losing Money Doing This
If you’re doing this, you’re leaving money on the table! In this episode, This may be considered “controversial”, but I actually think there is such thing as defining your ideal customer too much. If you’re making your marketing and business strategy too narrow,...
623: What Exactly I Spend My Time On And Behind The Scenes Of My Own Marketing Process
People ask me all the time how I launch so much, so well, and so quickly, and it all comes down to our solid marketing process that I’ve refined over the years with my team. This has allowed me to transition into more of a “visionary CEO” role that has been years in...
622: The 3 Categories ALL Marketing Always Comes Back To & My Strategy For Instantly Improving Your Messaging
If you’re struggling with sales and feeling like your audience doesn’t care about your offer, the problem isn’t the value you’re giving… it’s how you’re talking about it. Too often I see business owners try to be fancy, using complicated jargon to appear more...
621: Successful Principles And Strategies I Learned From Elon Musk – Pt 2
Part 2 is HERE! In this episode, I’m diving into the fascinating persona of Elon Musk and his unyielding commitment to his mission-driven ventures. We’ll look at Musk's unconventional thinking, which propels him to tackle seemingly insurmountable challenges with...
620: Successful Principles And Strategies I Learned From Elon Musk – Pt 1
So good it needed two parts! In part 1 I’m totally nerding out and sharing the invaluable lessons and principles extracted from Elon Musk's biography. I found this book to be extremely impactful (obviously), and there were so many important topics and messages that I...
619: How I Track Every KPI In My Own Business & How To Leverage Data To Make More Money In Your Business
If you’ve been listening for a while you know that this year I’ve started to make the transition into being in more of a “visionary CEO” role in my business. I’ve experimented with being completely off social media, and in February I took a full 30 days off. This has...
618: I Took 30 Days Off From My Business – How I Did It, The Results & All The Behind The Scenes Details
I’m BACK from my 30-day sabbatical and I can’t wait to share with you everything I learned during this time that I disconnected and took a step back from my business. It’s been 8 years since I started Hirsh Marketing and this is the first time I’ve truly logged off...
617: How To Master Organic Marketing Without Overwhelm – Unconventional Growth Strategies
Want a clear roadmap for maximizing your marketing efforts? This episode is filled with practical advice that dispels common misconceptions surrounding content creation and social media engagement. Whether you're a seasoned business owner or just starting out, you’ll...
616: What The Successful Entrepreneurs Don’t Tell You
I am so excited to share with you an episode fueled by the sheer joy of living life to the fullest. I recently returned from a thirty-day sabbatical, and the experiences I've had since then have been incredibly inspiring and eye-opening to me as a business owner. Join...
615: The Three 2024 Marketing Golden Rules
Lately, in the landscape of business and marketing, I’ve been seeing a lot of messaging around fear. Fear of the economy and an impending recession, which I feel like we’ve been anticipating since 2020… Fear-based marketing and people picking on pain points to get...
614: Top 3 Needle Movers To Implement In Your Marketing Today
Today I’m giving you my top 3 needle movers in marketing and how to implement these practices into your business. Recently I spent some time with two incredible entrepreneur friends of mine, and being the marketer of the group, I found myself sharing a lot of insight...
613: How To Create An Irresistible Offer That Everybody Wants
In this podcast episode, I’m giving you the 3 ingredients you need to create an irresistible offer that everyone wants! More often than not, when my agency is pulled in to look at a marketing strategy that has not been working, the problem is the offer. Not you, not...
612: I Challenge You To Ask Yourself This Question Today
In this podcast episode, we are discussing overcoming the fear of failure and pursuing ambitious goals. There was once a time when I had a lot of urgency to pursue my biggest dreams. In those days I had little to lose, and my desire drove me to get...
611: 4 Strategies I’m Implementing To Make More Money And Be More Present
In this podcast episode, I’m reflecting on where I’m currently at in my business and how I have shifted some of my habits and perspectives to align with the stage I’m currently in as a CEO. How I’m operating and leading affects everything from how much money we...
610: What To Do When Your Offer Isn’t Selling
In this podcast episode, I’m helping you troubleshoot your offer and determine why it isn’t selling. Oftentimes business owners will think that if something isn’t selling, the offer is completely wrong, when really, you probably just need to shift a few key...
609: These 4 Things Will Guarantee You See A Decline In Your Numbers This Year
In this podcast episode, I’m talking all about what’s NOT working for marketing in 2024. This episode is a bit of a “rant” where I’m really going there and talking about how the collective mindset of trying to appease everybody is killing our sales and business...
608: How To Generate Fast Cash And Sales
In this podcast episode, I’m revealing exactly how you can bring in extra cash into your business WHENEVER you feel like it. When you have a warm audience that is tapped in and aligned with the transformation of your offers, it’s easy to facilitate a cash injection,...
607: What It Truly Means To Embrace “Failure” And Discomfort
In this podcast episode, I’m getting really vulnerable with you as I dive into my personal journey and my relationships with discomfort and failure. From navigating the stigma of becoming a young mother to the pivotal moments that shaped my entrepreneurial path, I...
606: Nurture Email Sequence Strategies
In this podcast episode, we're digging into the art of crafting impactful nurture email sequences. This marketing technique makes warming up your list and leading them into your paid offer feel like a natural experience for both you and the reader. Email marketing...
605: Why Lowering Your Price Almost Never Equals More Sales
In this podcast episode, I’ve got some insights to share about the complexities of selling high-ticket offers in today’s economy. There’s so much nuance when it comes to offer positioning, emotional connection, and why depth is so crucial in your messaging if you want...
604: My Thoughts After Personally Presenting Over 50 Webinars
In this podcast episode, I’m reflecting on my journey of presenting more than 50 webinars over the years. I’ll be sharing why the power of consistent action and progress through experience is so invaluable to growing as a leader and business owner, and how that led to...
603: How To Increase Your Sales With Strategic Offer Bonuses
In this episode, I’m diving into strategically using bonuses to increase conversions and create urgency in your messaging. A bonus can really boost the value of your offer, which drives action and increases sales, even when the current economy has made buyers more...
602: Insight Into How I Personally Develop A Marketing Strategy
In this episode, I’m breaking down my process for crafting marketing strategies that resonate deeply with audiences and then sharing the four essential steps I take so you can get clarity and apply this to your own strategy! From understanding your ideal...
601: Creating A Holistic Marketing Strategy While Also Staying Focused
In this episode, I’m guiding you through the creation of a comprehensive marketing strategy that effectively engages your audience, generates solid leads, and drives sales. All this is delivered with a clear, focused approach to ensure you grasp every element without...